Landscape & Irrigation

February 2013

Landscape and Irrigation is read by decision makers throughout the landscape and irrigation markets — including contractors, landscape architects, professional grounds managers, and irrigation and water mgmt companies and reaches the entire spetrum.

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Putting the group together Knight was able to put this new way of thinking to a legitimate test during the planning week in Pittsburgh. After the first few days comprised of line-item-by-lineitem education and an open forum to ask questions, Knight got an opportunity to not only see some established contractors present their financial plans, but to present his own to the group as well. "It helps you think about and better understand the process when you have to explain it to a larger group," said Knight. "And it was very encouraging to have veteran guys sit down with you and go through your data.You gain a comfort level with the projections you're making. Likewise, it's helpful to watch other companies present their plans and see their data and how they use it.You recognize that other contractors share similar struggles in certain areas, and that LandOpt has provided a structure that allows them to work through those and achieve success." Arnold concurred with that feeling. "Getting the perspective from the sea- www.landscapeirrigation.com soned contractors was very beneficial," he said. "They're able to confirm what the coaches are teaching, and they're living proof that success will come from following the process." Henry added that he sees value in simply knowing he's in the right ballpark with where his numbers stand. "Not everything works as a direct comparison, when you factor in varying cost structures and scopes of service, but it provides benchmarks to see what others are doing," he said. "Hearing certain questions come up reminds you that you need to give careful thought to some of these issues, and it also helps us recognize how far we've come along … not only with planning, but with the execution of the plan." Getting the numbers right Having a well thought out financial plan — and the best intentions to execute it — doesn't mean it will come perfectly to fruition. Corrigan readily admits he's been aggressive with his company's goals for project work the last couple years, but he also recognizes some of the reasons why actuals didn't meet projections and how to adjust to the results. "There's more accurate historical numbers going forward because of the way we're tracking things," said Corrigan. "Having that history and knowledge helps us drill down to figuring out what our average account size is, how many proposals Landscape and Irrigation 23

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