Specialty Coffee Retailer

Specialty Coffee Retailer February 2013

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

Issue link: https://read.dmtmag.com/i/109835

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"I tell them on the first day, 'If you can remember 10 percent of what you're going to learn today, you're a better person than I am.'" —Jerry Kalal So that's our training program in a nutshell. Start to finish, it could be, I'd say, two and a half to three months. In the world of coffee, there's a big difference between making a latte and making a living. Successful baristas and coffee bar owners from around the world have honed their skills at Midwest Barista School. Here's why our training is so beneficial: Business Startup & Barista Training Hundreds of Graduates and Successful Clients 2:1 Student to Trainer Ratio Small Class Size 20 Years Ongoing Profitable Coffee Operations (JP'S COFFEE IN HOLLAND, MI) Top-of-the-Line, Up-to-Date Equipment Dozens of Sponsor Partners Coffee Fest "BEST NEW PRODUCT" Coffee Bar System CDs Barista and Latte Art Training DVDs "At Your Location" Training and Consulting NEW!! Equipment Maintenance Class For more information about how we can give your coffee career and business an extra shot at success visit: Midwest Barista School.com RATZE: We bring them in in the evening and we'll spend about three hours. The first hour [is] just going over policies and philosophies that we have set for the café. We'll let them grind and tamp. We'll take one group and let them do that, and then we'll take the group that just did that and begin to allow them to steam, and show them how to do that properly. And then we'll just continue in our downtime to work with them. If we think that they're pretty good at grinding and tamping and getting the shot ready to be pulled, we will allow them that task. If we feel like they're doing well at steaming the milk, we'll say, "Hey, steam the milk for these drinks," and just show them how you can tag-team to get a lot of drinks done in a quick amount of time. Show them how to have a clean bar— just all the shortcuts that we all know, and making sure you get through the line quickly but efficiently, so that the drink is consistent. KALAL: Day one is just learning what the equipment is. We don't go into great detail. We say, "This is Bella. She's a Simonelli three-group. This is my espresso machine. There are many like it. Without it, I am nobody." I tell them, "This is the most expensive piece of gear here, and the one you're going to love the most." We show them how to do dishes, which sounds kind of silly, but we've got a very fast, efficient way to get them done, to wash, rinse, sanitize and dry. I tell them on the first day, "If you can remember 10 percent of what you're going to learn today, you're a better person than I am." So if they make it through day two, we have them back for more. And they're just giddy about that. Day three, they still have the same duties. They have the dishes, and we show them our 10 Commandments we have behind the bar on the bulletin board. Clean up the table. How to keep the dressing station clean and restocked. Check the bathroom every hour.

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