World Fence News

64 • JANUARY 2020 • WORLD FENCE NEWS Inc. listed electric fence chargers may be used if: a. The property is used to pasture livestock; b. The tract to be fenced is a min- imum of one acre in size; and c. The fenced pasture is a mini- mum of 300 feet from the nearest dwelling, excluding the dwelling of the owner of the tract of land. (2) Security barbed wire. Barbed wire is prohibited except in the fol- lowing circumstances: a. For fences in rear and side yards in industrial zoned districts when all areas zoned for business uses and on public property which requires pro- tection from vandalism, barbed-wire fences with arms extending outward may be constructed. No barbed wire shall extend out- ward over property lines. All strands of barbed wire must be a minimum of six feet above ground level; Electrified fencing. An "electrified fence system" shall consist of the electrified fence, perimeter fence or wall, energizing source, the safety devices, equipment and signage required by this subsec- tion, and all other connectors, conduc- Fence ordinances continued from page 62 tors, components and appurtenances necessary or desirable for the opera- tion of the electrified fence. Electrified fences may be con- structed to protect outdoor storage areas in compliance with Mesquite Zoning Ordinance Section 3-600. a. Electrified fences may be con- structed only within the Industrial and Commercial zoning districts, exclu- sive of overlay districts. In the Com- mercial district, electrified fences may be constructed only in conjunction with the following uses: i. Construction contractors; ii. Wholesale Lumber Yards; and iii. Wholesale Metals, Electrical, Plumbing, Heating, and Machinery Equipment b. Electrified fences shall not be installed within 100 feet of a resi- dential district or a public, private or parochial school, day care facility, church or park, nor within five feet of a sidewalk or the public right-of-way. c. The use of electrified fencing is prohibited in conjunction with any barbed or razor wire. A perimeter fence shall surround the exterior of the electrified fence. The perimeter fence shall be an approved, non-electrified perimeter fence or wall that is not less than six feet or more than eight feet in height at its highest point. The perimeter fence or wall shall be separated from the electrified fence by not less than six inches at its closest point, and by not more than five feet at its farthest point, except at gate open- ings. The electrified fence shall be clearly marked with warning signs. The warning signs shall be placed at each entrance to the property and a maximum of 30 feet on center there- after around the entire perimeter of the electrified fence. • Dealing successfully with the seven classic types of workplace be- havior, by Francie Dalton • U.S. construction activity on track to record increase • Exploring the issues of S corps versus C corps for maximum tax ben- efits, by Tom Luby January 2010 Here are some articles and items that were being covered in the Janu- ary 2010 issue of World Fence News, 10 years ago this month. On the cover: Here's something you don't see everyday-a fence that consists only of posts. The 900-lineal-foot fence is 6 feet tall and is comprised of 4" Schedule 40 posts set 7-1/2' on center. • ASTM International adds certifi- cation capabilities • Chain link manufacturers dis- cuss range of business issues at annu- al meeting AFA recognizes FENCE- TECH '10 major sponsors • Second Guangzhou International Fence Fair on track for March 20 • Remodeling Show and DeckEx- po co-locate for 2009 exhibition • Hayworth Fence Co. received Through the Years continued from page 61 Cassandra works at a firm spear- heading a park renovation project and was tasked with producing a commu- nity outreach survey in a nearby city. After hiring a copywriter who spe- cializes in public relations to draft the text, the city indicated that the ques- tionnaire would also need to be dis- tributed in Spanish and Vietnamese in order to maximize participation among the neighborhood's residents who were not proficient in English. Cassandra thought she had found the solution because she had two bi- lingual coworkers who could render the English text into those languages. Everything was going according to plan until the engineer manning the hotline given in the survey started re- ceiving calls from residents she could not understand. To make matters worse, many of these same residents attended the project's informational open house, only to find that there were no inter- preters available to assist them. They not only expected to be able to communicate in the language they felt the most comfortable with, it turns out they also had questions about am- biguous language in the translations. The situation caused major con- fusion, requiring Cassandra and her colleagues to work overtime to clear things up. Communications is a tricky busi- ness, especially when you're dealing with foreign languages. That's why many companies – both large and small – turn to outside experts to sup- port their communications and lan- guage needs. Whether you're look- ing to hire a freelance translator or a full-service communications firm, here are five tips for selecting the right service provider: 1) Define your needs. This first step actually starts by defining the needs of your target audience. Who are they and how do they communi- cate or consume content? Think about how you will com- municate with them from beginning to end. For example, if your website is going to be translated into Spanish, then customers will expect a Span- ish-speaking contact person to an- swer their questions either orally or in written form. Outline your requirements. Do you need help with advertising, con- tent development, digital or social media, marketing, public relations, strategic communications, or all of Finding and Leveraging External Communications Professionals BY ANNE CONNOR the above? Perhaps a freelance mar- keting copywriter or copyeditor is all you need to take your website copy up a notch. More comprehensive communi- cations campaigns will likely require the services of a communications firm or consultant with expertise in multiple media channels. Some con- sultants even offer media training ser- vices for your staff to help them look and sound professional in TV com- mercials and radio spots. 2) Begin your search. Commu- nications is an artform – one that can vary from industry to industry. Look for professionals with proven experi- ence in your company's field or with your project's requirements. In today's connected world, you don't always have to hire someone local. However, before looking too far away, consider how doing so might affect your bottom line. Start with your local Chamber of Commerce for audiovisual media production companies or check out The Society for Editing (ACES) to find local copywriters and/or copyed- itors. The Public Relations Society of America is a useful resource for find- ing a nearby PR company. 3) Be prepared. Briefing your service providers properly can often make or break your project's success. While preparing to interview special- ists or full-service consultants, gather five pieces of information needed to adequately assess, quote and execute your job. Obviously, you should expect communications professionals to do their homework, but even the most specialized firms will need your help to get to know your company, your needs, and your objectives. Make sure they understand your industry jargon – the language your target audience speaks. Take a "more-is-more" approach, and in the long run you'll save time, money, and embarrassment. 4) Ask questions. If you've picked out proven experts, then you're already on the right track, but don't make assumptions. Question the offers you have re- ceived and ask the service providers to walk you through their processes. If your project involves multiple lan- guages, ask how the providers intend to deliver. Do they partner with profession- continued on page 71 certification as Woman-Owned Busi- ness Enterprise January 2015 Here are some articles and items that were being covered in the Janu- ary 2015 issue of World Fence News, 5 years ago this month. • The issue contained a major FENCETECH 2015 trade show pre- view. • Florida fence industry fights back against "serial author" bogus on- line poster. • West Coast Regional Fence Show 2015 plans were announcedWW. • ASA and FASA offer resources to meet subcontractors' business man- agement needs. • NAHB reports housing industry inching toward full recovery.

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