Outdoor Power Equipment

June 2013

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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Contents: JUNE 2013 | Volume 56 | Number 6 Cover photo courtesy of Gettysburg National Military Park 12 departments 22 6 Upfront 8 Anonymous Distributor 10 Industry News 30 Marketplace 31 Key Distributors 34 Advertisers' Index products 26 Equipment Focus: Generators & Pressure Washers features 12 Hallowed Ground The landscape restoration and maintenance of Gettysburg National Military Park 2013 marks the 150th anniversary of the Battle of Gettysburg. To mark this historic occasion, OPE and Green Media sister publications Landscape and Irrigation, Arbor Age and SportsTurf examine the multi-year efforts of Gettysburg National Military Park management and staff to maintain the park and return major battle action areas to their appearance at the time of the Battle of Gettysburg in 1863. 34 Product News 20 BUSTED: 5 Search Engine Marketing Myths In the first of a two-part series, Blane Vik, SES/SEO account manager at ARI, provides five tips that every dealer should follow when creating a Search Engine Marketing campaign. 22 Changing of the guard highlights EETC conference Dave Worden recaps the major happenings at the Equipment & Engine Training Council's 17th annual conference, including the passing of the torch from long-time executive director Jim Roche to his successor Erik Sides. 4 OUTDOOR POWER EQUIPMENT OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by Specialty Information Media at 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. For subscription information and requests, call Subscription Services at (845) 856-2229. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/ Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. Single copies or back issues, $8 each US; $12 Canada/Foreign. Sourcebook $15. Periodicals postage paid at Park Ridge, IL, and additional mailing offices. Cana ian GST Regs ra ion Num er: R125906743. © d it t b COPY IGHT 2013, OUTDOOR POWER EQUIP ENT. Ma R M t rial may not be re ro uced or photocopied in any e p d form without the written permission of the publisher. www.outdoorpowerequipment.com

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