StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions
Issue link: https://read.dmtmag.com/i/143163
craze. Their Margarita, Peach Sweet Tea and Lemonade flavors are roughly 50 calories and 16 percent alcohol per 1.5ounce serving. The 750ml size retails for $13.99 while the 1.75-liter plastic bottle retails for $19.99. In May, Social Blends announced Southern Comfort Cocktails. the release of Slim Lizzy Cocktails. the name suggests, these cocktails contain 45 calories per serving, making them the lowest calorie RTDs on the market. Available in Margarita, Strawberry Daiquiri and Cosmopolitan varieties, Slim Lizzy Cocktails comes in re-sealable, freezable single-serve pouches and 750 ml glass bottles. Portable packaging "T he ready-to drink category reaches its peak during the summer months when consumers are looking for refreshing drink options that are portable and require Slim Lizzy's Cocktails. little preparation," says Lisa McCann, Brand Director, Malibu, Pernod Ricard USA. Malibu Cocktails is no stranger to convenient packaging. The brand has already packaged its products in portable 1.75-liter pouches, but this summer it added 200 ml cans available as single-serve or 4packs. With 5 percent ABV, Malibu's signature flavor is combined with either pineapple, cranberry or cola, three of today's most popular mixers. "Malibu's new and innovative can offerings truly American Beverage Corporation's brand as it has even more excitement for 2013. April saw two Daily's Cocktails, the leader in frozen 12-pack options—a sampler and Lynchburg Lemonade, the first pouches, already provides more flavors authorized cocktail by Jack Daniel's—three 16-ounce can four than other brands, according to Daily's packs available in Downhome Punch, Watermelon Punch and chief marketing officer, Lisa Coker. But Lynchburg Lemonade. But perhaps the most exciting developin 2013, it released even more, adding ment for the brand will come on October 1 when JDCC introthree varieties to both its light and duces its first seasonal flavor, Jack Apple. "Seasonal flavors tropical cocktail lines. are an important part of innovation in the PAB January saw the introcategory, similar to the beer category," duction of Light Wachsman says. "This will be available for a Margarita, Light Mango limited time after which we'll launch a new seaPassionfruit Daiquiri sonal flavor for the warmer spring/summer and Light Pink months." Lemonade; the three In April 2012, Bud Light Lime unveiled its Limeboast 180 calories per A-Rita, a ready-to-drink margarita that's mixed pouch and joined Light with Bud Light Lime. Selling 500,000 barrels in less Strawberry Margarita in than eight months, it Daily's Frozen the Light Line. The was so successful it Cocktails. brand expanded its was second to only Bud tropical line, which includes Pina Colada, with the Light Platinum. In February release of Bahama Mama, Blue Hawaiian March, Anheuser-Busch and Hurricane. The new convenient pouches brings announced the launch Daily's total to 13 flavors. Daily's Cocktails plans to of Bud Light Lime innovate with more introductions this year. Straw-Ber-Rita, an 8 Jack Daniel's Country Cocktails (JDCC) is seepercent ABV flavored ing positive returns after its new innovations malt beverage that Jack Daniel's launched in April 2012. Three new flavors— mixes Bud Light Lime Country Cocktails. Watermelon Punch, Berry Punch and Downhome with a strawberry marPunch Light—were released and packaging was improved to align garita. "The response to Lime-A-Rita, with Jack Daniel's positioning, according to the brand's associate especially among non-beer drinkers, brand manager, Sean Wachsman. "After the launch of new packwas tremendous, and we knew we'd aging and flavors in April 2012, JDCC has reversed 12-month tapped into a winning insight we could Bud Light Lime trends 35 points going from -17.2% to +18.2%," Wachsman says. build on," says Rob McCarthy, vice pres- Straw-Ber-Rita. Things seemingly can only go up for the Brown Forman ident, Bud Light. StateWays I www.stateways.com I July/August 2013 37