Issue link: https://read.dmtmag.com/i/1454892
package throughout the hotel as well as through organizations that we were involved in who might have an interest. The "small" brochure ended up being a 25-page "golf guide" with a few articles along with a full golf course directory. Hence, the "Stay and Play" package and "GOLF NOW! Chicago" were born, with many options to grow and expand into a viable marketing and advertising business focused on driving business and increased revenues back to the hotels, golf courses and other advertisers. As with any start-up endeavor, the road was filled with many bumps and turns and changes to our initial direction that are too numerous to name. The Radisson Hotel at Star Plaza supported our efforts through the years, as we continued to refine the package along with improving the quality of the golf guide. We were even approached by one of the incoming General Managers to see if we would be interested in putting a digital sign in the lobby of The Radisson Hotel at Star Plaza that would be part of their guestroom and lobby renovation at that time. We were so excited! That sign was a constant in this convention and leisure hotel for so many years. So it was a bittersweet feeling when the doors of The Radisson Hotel at Star Plaza closed forever on December 31, 2016 and we sadly came in to remove our sign from the lobby on that day. While we were saddened to see the hotel close, we know that change is inevitable. We've seen it in our own business over the years. As a result, we've incorporated various marketing and advertising options that our clients can choose from, including print, digital, direct mail, web, email blasts, e-newsletters, and social media just to name a few. However, our success lies mainly in our relationships and connections to so many organizations where we spend the time educating, promoting and providing great resources for others as it relates to golf, golf events and professional tournaments. While our business is mainly marketing, advertising and publishing, we also continue to grow the "event planning" aspect to our business. With a background in hotels, event planning, golf and delivering service