IDA Universal

January/February 2023

Issue link: https://read.dmtmag.com/i/1492551

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I DA U N I V E R S A L J a n u a r y - Fe b r u a r y 2 0 2 3 3 CONTENTS FEATURES DEPARTMENTS 4 Editor's Notes 7 President's Post 13 Trends and Tidbits 27 Nuts and Bolts 39 Trade Update 42 Advertisers Index 43 Trade Show Calendar Editor Tiffany Cabral Art Director Bonnie Hickman INDEPENDENT DISTRIBUTORS ASSOCIATION 3030 LBJ Freeway Suite #125 Dallas, Texas 75234 Ph: 972-241-1124 Fax: 214-722-7658 info@idaparts.org www.idaparts.org IDA Universal is the offi cial publication of the Independent Distributors Association. Published fi ve times annually, it is mailed to IDA Members and prospective members. Please send address correc- tions to the association offi ce listed above. References are made in this publication to Original Equipment Manufacturers. ese trademarks are used for identifi cation purposes only. e information contained in this document is the confi - dential, proprietary, trade secret property of the Independent Distributors Association ("IDA") and is for the sole and exclu- sive use of IDA and its members. Any other use of this information or distri- bution to others is strictly prohibited. Unauthorized use of this material may subject the user to federal and/or state criminal and civil penalties under law. Marketplaces Making an Impact in the Construction Industry How to leverage the marketplace model within your business. UNIVERSAL 10 Deere & Co. Will Allow Farmers to Repair eir Own Equipment 25 e Farm Bureau's memorandum of under- standing with Deere will ensure farmers everywhere are able to repair our own equipment. Part 2: 5 Easy Steps to Get Your Parts to Rank on Google (for Free) e way to attract customers to your brand in their research process is through content marketing. 18

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