Tobacco Asia

34 tobaccoasia Issue 5, 2023 September / October Ideal for EU vapers dissatisfied with 20mg/ml limits PATENTED FORMULA available exclusively from Alchem The perfect hit for difficult- to-convert smokers A novel nicotine base engineered for a faster stronger delivery of nicotine Sponsored Post In late 2022, we started field testing with the pat- ented NicSelect T-Max formula developed by Natural Academy, the University of Milan Bicocca, and Alchem NicSelect. This was the first time that Alchem NicSelect had developed a product with these research partners, and it was fascinating to see what had been created and if we had a game- changer. Straight out of the box, the reaction was off the scale! So, what is T-Max? Well, put simply, T-Max is a novel nicotine base, a clever, patented for- mulation that exploits the specific properties of ingredients already commonly used in the vaping industry. And what exactly does T-Max do? T- Max optimizes the speed of delivery of nicotine and the nicotine hit without increasing the nico- tine dosage; and remarkably, it can also do this with a reduced nicotine dosage. NicSelect T-Max is also fully compliant with European TPD legis- lation, which means that it is suitable for vaping worldwide. "Vapes just like a cigarette" is important and a game-changer. According to the scientific litera- ture, the most frequent reason for vapers to re- turn to traditional smoking lies in an unsatisfying perception of the nicotine hit; the hit is defined as the speed at which nicotine activates the recep- tors and the perceived strength of the hit. Tradi- tionally, smokers have learned to associate the act of smoking a traditional cigarette with an almost immediate physical perception of nicotine, a per- ception which, with the classic electronic cigarette, nicotine bases, or nicotine salts, is delayed and less satisfactory. The 20 mg/ml limit defined by the EU TPD-II is restrictive and can lead to low satisfaction among traditional smokers trying to switch to e-cigarettes or encourage the use of non- compliant products with nicotine levels well above the EU TPD-II and potentially harmful to health. NicSelect T-Max is formulated within the nicotine dosage limits set by the EU TPD-II (at 20mg/ml maximum); it activates the nicotine re- The T-Max Effect: It Vapes Just Like a Cigarette by Anna Balconi, Technical Manager at Alchem NicSelect. NicSelect T-Max, a game-changing product and revolutionary technology that is more efficient than traditional nicotine bases and salts, while complying with the European Tobacco Products Directive (EU TPD).

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