Issue link: https://read.dmtmag.com/i/151752
2 I Training and Selling Resources The All-New Michelin Learning Institute It's here. Training that will transform the way you sell and service tires. The Michelin Learning Institute (MLI) has been redeveloped to meet the needs of tire professionals like you. Here is the comprehensive information and tools your store needs to better assist shoppers, ensure more positive customer engagement — and ultimately achieve greater sales. Better. Faster. Smarter. MichelinLearningInstitute.net The new Michelin Learning Institute is designed to create a better trained staff of tire pros who will help keep customers coming back to your store. The new revamped MLI curriculum features condensed, yet comprehensive training that results in broad category knowledge for enhanced customer engagement. presents JOHN A. SMITH the honor of MICHELIN CERTIFIED TIRE SPECIALIST for successfully completing all the prescribed studies on this the Twenty-Sixth Day of February 2013 Valid until February 2015 Gary DeLand Director of Training Marcus Baffoe-Bonnie Retail Marketing Director Updated Course Curriculum The Evolution of the Tire Specialist Tire technology has evolved dramatically in recent years, and now, so has training. Shorter video courses are organized by tire category and greatly reduce training time. Upon completion of four core course categories (Tire Basics, Passenger, Light Truck and Sport UHP), you will become a Michelin Certified Tire Specialist (MCTS) — a highly regarded certification within the industry that will open doors wherever you go.