Issue link: https://read.dmtmag.com/i/151752
Passenger and and Minivan Tires Training Car Selling Resources Hello, Here it is: your 2013 Michelin Data Book. We're pleased to introduce some exciting changes this year that we're sure will help make your marketing efforts more successful than ever. Including another groundbreaking tire launch, the tire industry's best new training capability and a simplified, more powerful Web experience. In 2013, we're leading the way in finding new ways to sell to your customers — and make you more profitable. With the right training and tools, you can reshape the discussion at the counter and help tire shoppers rise above price and warranty as the chief reasons to buy. Exciting New Things This Year MICHELIN Pilot All-Season 3 Tire Once again, Michelin has gone where no other tire manufacturer has gone before. Our latest new tire launch is enabling drivers of Ultra-High Performance vehicles to experience the love of the drive in all seasons. ® ® The Michelin Learning Institute Michelin wants to help dealers like you acquire the skills you need to maximize your time on the job. That's why we've launched the all-new Michelin Learning Institute — a new training and certification site especially designed to equip tire professionals with the expertise they need to articulate the competitive advantages of MICHELIN tires. Find it at MichelinLearningInstitute.net. ® Michelin Connect Now one login gets you access to everything you need to work faster and more efficiently. From creating and customizing ads to accessing your BDF funds to tapping into all the dealer programs and promotions you need to grow your business. Michelin Connect, at MichelinDealerConnect.com, streamlines the process with one powerful website that does it all. Powerful Digital Tools In our ongoing effort to help dealers tap into the power of the Web, we're making it easier than ever for you to utilize your BDF funds with online displays and directories, reimbursement for website development and more. Important Information at a Glance Even in a world where more and more shopping is done online, the salesperson is still the most vital touchpoint in the ultimate sale of a product. So knowledge is power! We encourage you to make good use of the information found in the pages of your 2013 Michelin Data Book. I 1