Issue link: https://read.dmtmag.com/i/1543967
18 STiR coffee and tea | 2026 Quarter 1 Spring (Mar/Apr/May) S Powering Sustainable Coffee Through Smart Roasting SPONSORED CONTENT TTR EVO Roasters feature a hot-air recirculation system and an eco-design approach that maximizes thermal efficiency, reducing energy consumption. ustainability is no lon- ger a future ambition in coffee production; it is a decisive competitive ad- vantage. As energy efficiency, environmental responsibility, and product quality converge, roasting technology is emerg- ing as one of the most pow- erful levers for creating long- term value across the coffee industry. From independent spe- cialty roasters to multinational producers, forward-looking companies are rethinking how technology can support both performance and sustainabil- ity. In this evolving landscape, IMA Coffee Hub is redefin- ing what responsible coffee processing looks like by plac- ing innovation and digitaliza- tion at the heart of roasting and packaging solutions. By integrating advanced technology with intelligent process control, IMA Cof- fee Hub enables producers to reduce energy consump- tion, limit waste, and enhance operational efficiency — all while delivering consistent, high-quality results. According to Nicola Pan- zani, CEO of IMA Petroncini and commercial director of IMA Coffee Hub, sustainabil- ity has become a shared ob- jective across the entire coffee value chain, even though its application varies by scale and business model. "Today, quality, sustain- ability, and traceability are inseparable," says Panzani. "Producers are increasingly focused on reducing energy waste, selecting environmen- tally responsible materials, and ensuring transparency at every stage of production. Technology plays a critical role in making this possible." Digitalization is a corner- stone of this transformation. Real-time data, advanced monitoring, and intelligent control systems are reshaping