STiR coffee and tea magazine

STiR coffee and tea 19 SPONSORED CONTENT "By intelligently combining energy sources, we give our customers greater control over their roasting processes," says Panzani. "The result is improved efficiency, lower environmental impact, and uncompromised product quality." For specialty and mid-sized roasters, IMA's Petroncini TTR EVO roasters demonstrate how sustainability and performance can go hand in hand. Engineered with advanced thermodynamic optimization, the TTR EVO maximizes heat recovery and reuse, delivering significant energy sav- ings even at lower production volumes. Designed with durability and environmental responsibility in mind, the TTR EVO series uses low-impact, recyclable materials and a modular structure that simplifies maintenance and extends machine lifespan — reducing resource consumption over time. "Energy efficiency is built into every detail," Panzani notes. "Optimized thermal flows, en- hanced insulation, and improved combustion efficiency significantly reduce energy demand and CO₂ emissions without sacrificing cup quality." Digital control further elevates performance. Integrated sensors and intelligent monitoring systems enable precise, data-driven management of roasting parameters. Paired with VIRTUO su- pervision software, the TTR EVO offers intuitive control, real-time visibility, and full traceability. "VIRTUO transforms data into actionable insight," says Panzani. "It allows roasters to store, compare, and replicate profiles with confidence, ensuring consistency, transparency, and opera- tional excellence." Looking ahead, IMA Coffee Hub continues to invest in research, development, and digital innovation to support a more sustainable and resilient coffee industry. "Our vision is clear," Panzani concludes. "Innovation, digitalization, and sustainability are inseparable. Together, they empower producers to optimize performance, reduce waste, and build a future-ready coffee business." Discover more on our website www.ima.it/coffee. According to IMA, technology and digitalization can support both performance and sustainability across the entire coffee value chain. how roasting operations are managed, unlocking new levels of efficiency and repeatability. "With data-driven solu- tions, producers gain full vis- ibility across their processes and can make smarter, faster decisions," Panzani explains. "Digital transformation is no longer an option — it's the backbone of modern, com- petitive coffee production." While the industry con- tinues to progress, scaling sustainability remains a com- plex challenge, particularly for large industrial operations. Integrating new technologies, optimizing resource use, and responding to rising consum- er expectations must all be achieved without compromis- ing economic performance. "This is where a strategic, long-term approach becomes essential," Panzani adds. "Sustainability is not just about individual investments, but about building resilient systems that balance profit- ability with environmental re- sponsibility." Roasting, one of the most energy-intensive stages of coffee processing, offers significant opportunities for impact. As energy costs fluc- tuate and regulations tighten, roasters are increasingly seek- ing solutions that reduce con- sumption and emissions while preserving flavor integrity. IMA Coffee Hub address- es these needs with a portfo- lio of technologies designed to deliver measurable results at every production scale. For industrial environments, the company has developed a modular hybrid roasting sys- tem that combines traditional gas burners with an auxiliary electric heating source. This dual-energy approach pro- vides exceptional flexibility, enabling producers to opti- mize energy use, lower oper- ating costs, and reduce CO₂ emissions.

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