Good Fruit Grower

photo by richard lehnert The bin porch, a longtime feature at Hollabaugh Bros., was recreated in the new facility—but moved inside into air conditioned surroundings. The new market retains the bin porch, one of the most popular ways the Hollabaughs have of selling peaches in their season, and apples later. Customers buy a bag of small, medium, or large size, paying $10, $15, or $20 and the right to fill it with any combination of varieties in any of the bins. The new bin porch is inside and air-conditioned, but fruit is sold free choice from as many bins as there are varieties in season—sometimes 15 or more. The new market has a 20,000-square-foot cold storage attached to make stocking the market easier. The farm is a frenzy of activity—with a scratch bakery with a viewing window, a frozen-food section also selling pork, lamb, and turkey meats, shelves filled with food Bruce Hollabaugh led IFTA visitors on a orchard tour. Long an advocate of pedestrian orchards, he's moving toward taller trees and platforms, using the tall spindle system. items of many kinds, and an ice cream window ("The only one in the area," Kay said). They also conduct school tours that attracted 4,000 children last year and a summer reading program for kids, provide classes on cooking, canning, and preserving fruits and vegetables, and operate a CSA for summer fruits and vegetables.  • Now's The Time To Sample! Leaf Analysis shows • Tree Structure responding to optimal or stressed conditions • Nutrient uptake relative to healthy/damaged cambium • Relationship to carbohydrate supply Fruit Analysis shows • Fruit mineral accumulation levels • Potential for storage disorders • Data for optimum storage segregation 509-662-18888 Wenatchee, WA 98801 509-452-7707 Union Gap, WA 98903 800-545-4206 www.cascadeanalytical.com 28 OCTOBER 2013 Good Fruit Grower www.goodfruit.com

• Cover
• FEATURE: Apple growers to harvest larger crops : Michigan's production has rebounded to ten times last year's volume.
• FEATURE: Learning from last season: Last year's apple corp taught some odd marketing lessons.
• FEATURE: They like fresh: Generation Y and Z are choosing fresh fruit over junk food.
• FEATURE: Finding the sweet spot: Craig Campbell thinks growing cider varieties is just as good a bet as growing apples for the fresh market.
• FEATURE: Top 5 things your marketer would tell you: Bob Mast, chief executive at Columbia Marketing International in Wenatchee, Washington, discusses five things marketers would like growers to know.
• FEATURE: Cherry sales sizzle in China: Online cherry sales in China were the highlight of a season that growers, marketers, and retailers would rather forget.
• FEATURE: Farm markets abound: Retail fruit sales capture twice the dollars from orchard land.
• FEATURE: Michigan growers asked to support research: The idea is to raise $500,000 a year to leverage other funding.
• FEATURE: Water regulations worry growers: FDA regulations target surface water applied directly to the corp.
• FEATURE: Looking for common ground: Growers have until mid-November to submit comments on the FDA's proposed food safety regulations.
• FEATURE: Preparing for change: Stefano Musacchi expects to be ready to help pear and apple growers when problems arise.
• Tucker Cellars finds niche: Sunnyside winery supplies wineries across the nation.
• Quick Bites
• Good to Go
• Good Deals
• Advertiser Index
• Classified
• Last Bite: Fruitrivia: Test your apple knowledge