Good Fruit Grower

Good to Go For a complete Winter horticultural meeti gs on the n horizon listing of upcoming events, check the Calendar at The Washington State Horticultural Association is accepting registrations for its annual meeting Dec. 2-4 in Wenatchee, Washington. For information and the registration form, visit http://www.wahort.org/ events-2/annual-meeting. html. www.goodfruit. com. October October 18–20 Produce Marketing Association Fresh Summit, New Orleans, Louisiana. For i nformation, visit www.pma.com/ freshsummit. October 29-30 Managing Agricultural Nutrients/California Department of Food & Agriculture and Western Plant Health Association conference, DoubleTree Hotel, Modesto, California. For information, visit www.cdfa.ca.gov/is/ffldrs/frep or www. healthyplants.org. November November 4-5 National Conference for Agribusiness, Purdue University, West Lafayette, Indiana. Call (765) 494-4247 for more information. November 4–6 Methyl Bromide Alternatives and Emissions Conference, DoubleTree San Diego-Mission Valley, San Diego, California. For information, visit www.mbao.org. November 6-7 Irrigation Show 2013, Austin Convention Center, Austin, Texas. For information, e-mail info@irrigationshow.org or visit www.irrigationshow.org. November 12-13 Northwest Cherry Research Review, Confluence Technology Center, Wenatchee, Washington. For information, contact Kathy Coffey at (509) 665-8271, ext. 2, or e-mail kathy@ treefruitresearch.com. November 14-15 Washington State Grape Society Annual Meeting and Trade Show, Church of the Nazarene, Grandview Washington. For information, visit www.grapesociety.org. November 18-19 Sustainable Ag Expo, Madonna Inn Expo Center, San Luis Obispo, California. For information, call (805) 466-2288 or visit www.sustainableagexpo.org. November 19 Stone Fruit Research Review, WSU-CPAAS, Prosser Washington. For information, contact Kathy Coffey at (509) 665-8271, ext. 2, or e-mail kathy@treefruitresearch.com. December December 2–4 Washington State Horticultural Association Annual Meeting and Trade Show, Wenatchee Convention Center, Wenatchee, Washington. For information, visit www.wahort.org. December 5 The Honeycrisp Experience: All-Day Workshop, Wenatchee Convention Center, Wenatchee, Washington. For information or to register, contact Joanne Thomas, (509) 665-9641 or e-mail joanne@wahort.org, or go to www.wahort.org and click on "Events." December 5-6 Washington Small Fruit Conference, in association with the Lynden Ag Show. For more information, visit www.regonline.com/sfclas_2013. December 10–12 Great Lakes Fruit, Vegetable and Farm Market Expo, DeVos Place Convention Center, Grand Rapids, Michigan. For information, visit www.glexpo.com. January January 8–10, 2014 Illinois Specialty Crops, Agritourism and Organic Conference, Crowne Plaza Hotel, Springfield, Illinois. For information, call (309) 557-2107 or e-mail cblary@ilfb.org. January 9-10 Yakima Ag Expo, Yakima Valley Sundome, Yakima, Washington. For information, visit www.yakimaagexpo.com. January 9–12 Southeast Regional Fruit & Vegetable Conference, Savannah International Trade & Conference Center, Savannah, Georgia. Call (877) 994-3842 or visit www.gfvga.org. January 10 Cherry Institute, Yakima Convention Center, Yakima, Washington. For information, call (509) 453-4837 or visit www.wastatefruit.com. January 20–22 Ohio Produce Growers and Marketers Association Congress, Kalahari Convention Center, Sandusky, Ohio. For information, go to www.opgma.org. January 20–22 Northwest Food Manufacturing and Packaging Expo, Oregon Convention Center, Portland, Oregon. For information, call (503) 327-2200; e-mail expo@nwfpa.org; or visit www. nwfpa.org. THANK YOU GOLFERS AND SPONSORS of the 20th Annual WSHA Memorial Scholarship Golf Tournament The tournament, held August 6, 2013, at the Lake Chelan Municipal Golf Course was another success! 2013 FIRST PLACE TEAMS Visit www.wahort.org to view pictures and results from the tournament. 2013 HEADLINE TOURNAMENT SPONSORS WOMEN'S DIVISION First Place Stemilt Growers: Eva Lauve, Kristy Taylor, Paula Weedman, Mandy Hanko MEN'S DIVISION First Place Western Fruit Grower: Joe Monahan, Gerry Bogdon, Todd Snyder, Jack Snyder To learn more about the Washington State Horticultural Association Memorial Golf Tournament, contact WSHA: 2900 Euclid Avenue | Wenatchee, WA 98801 Phone (509) 665-9641 | Fax (509) 665-8541 | Web-site www.wahort.org 32 OCTOBER 2013 Good Fruit Growerwww.goodfruit.com

• Cover
• FEATURE: Apple growers to harvest larger crops : Michigan's production has rebounded to ten times last year's volume.
• FEATURE: Learning from last season: Last year's apple corp taught some odd marketing lessons.
• FEATURE: They like fresh: Generation Y and Z are choosing fresh fruit over junk food.
• FEATURE: Finding the sweet spot: Craig Campbell thinks growing cider varieties is just as good a bet as growing apples for the fresh market.
• FEATURE: Top 5 things your marketer would tell you: Bob Mast, chief executive at Columbia Marketing International in Wenatchee, Washington, discusses five things marketers would like growers to know.
• FEATURE: Cherry sales sizzle in China: Online cherry sales in China were the highlight of a season that growers, marketers, and retailers would rather forget.
• FEATURE: Farm markets abound: Retail fruit sales capture twice the dollars from orchard land.
• FEATURE: Michigan growers asked to support research: The idea is to raise $500,000 a year to leverage other funding.
• FEATURE: Water regulations worry growers: FDA regulations target surface water applied directly to the corp.
• FEATURE: Looking for common ground: Growers have until mid-November to submit comments on the FDA's proposed food safety regulations.
• FEATURE: Preparing for change: Stefano Musacchi expects to be ready to help pear and apple growers when problems arise.
• Tucker Cellars finds niche: Sunnyside winery supplies wineries across the nation.
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• Advertiser Index
• Classified
• Last Bite: Fruitrivia: Test your apple knowledge