Restaurant traffic:
coffee house/coffee
bar visits (USA)
Number of people who visited any coffee house or
coffee bar within the last 30 days in the United States
(USA) from autumn 2009 to spring 2012 (in millions)
Source: Statista
The number of people getting lunch at a coffee fluctuated
marginally from 2009 to 2011 without much growth – even
dipping to just 11.45 million people visiting coffee shops for
lunch in spring of 2011. Since then, the lunchtime crowd has
ballooned to 13.15 million people getting lunch at a coffee shop
in the last 30 days, according to Statista numbers. The growth
could be attributed to more spending cash in post-recession
America, but it could also mean that those shops that invested
in food or reinvented how they look at lunch.
Dinner was another segment that was volatile as the
economy stumbled to get back on track. Studies showed that
the number of people eating dinner at a coffee shop dropped
significantly as the economy recovered—dipping from 6.47
million people to 6.07 million in spring of 2011. Factors could
include people returning to more mainstream and expensive
restaurants as the economy started getting traction. Coffee
shops may have also driven away customers on a budget by
adopting more mainstream dinner practices and pricing.
The autumn of 2011 was, however, a great time for shops with
dinner, when 6.75 million people reported going to coffee shops
for dinner—680,000 more people than in spring. Investments
in good food and a great atmosphere grew the dinner crowd by
another 170,000 people in the spring of 2012.
You can find the full Statista report and additional charts at
bit.ly/StatistaCoffee. SCR
