FEATURES
IN THIS ISSUE
20 A Fresh Take on Classic Drinks
Syrups and mixers add a touch of flair.
By Brenda Porter-Rockwell
January
2014
24 Baked Goods' Moment to Shine
Displaying, promoting and serving delectable dishes.
By Brenda G. Russell
Volume 21
Number 1
29 Fresh and Loyal
Targeting and catering to the Millennial generation.
By Brenda Porter-Rockwell
32 Delighting Customers
The latest in brewing by the cup.
By Amanda Baltazar
24
36 Serving up Success
Training and retaining the best staff at your shop.
By Melissa Niksic
40 Wifi Access: Amenity or Burden?
Customers have come to expect internet at their cafe.
By Nicholas Upton
45 Regional Update: Alternative Spaces
FROM THE EDITOR
Shops that specialize in poetry, music and art.
By Maura Keller
New Year, New Opportunities
N
ow that the holidays are behind us, it's time to regroup and think about what's to come in
2014. For coffee shop owners, it's the perfect time to evaluate where your business is and
what trajectory you'd like to be on. Whether you're considering a staff training program (see page
36) or looking for the latest coffee consumption statistics to see how they'll impact your customer
Jeremy Nedelka, editor
base (see page 10), we're here to help.
One demographic group you can't afford to overlook is the Millennial generation, which is
growing up fast and drinking a lot of coffee (see page 29). Before you know it, these young people will have pledged their
brand loyalty, so don't miss out on the opportunity to attract their business.
It's also not too late to introduce brew-by-the-cup coffee (see page 32). It's not the newest trend, since early adopters have
offered BBTC options for years now, but customization is very hot and it resonates with consumers.
What does 2014 have in store for you? Will you start offering free wi-fi access (see page 40), add musical acts and artist
galleries to your shop (see page 45), or take home the latest trends and products from this year's trade shows (see page 6)?
We'd like to know what you're planning—share with us on Facebook or LinkedIn, or send an email. You never know, 2014
might be the year your shop is featured in Specialty Coffee Retailer.
Jeremy Nedelka, Editor
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