Boating Industry

February 2014

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Page 26 of 51

Major lessons learned from three businesses that faced unpredictable disasters w hile it may sound like some kitschy insurance company advertisement, disasters by nature are often impossible to predict and can come in unexpected forms. Depending on where you live, you've got to be thinking about the possibility of blizzards, ice storms, hurricanes, wind storms, fires, earthquakes, oil spills, sink holes, suicidal birds and locust plagues. Joking aside, stranger things have happened. The marine industry is no stranger to catastrophe. While everybody on hurricane-prone coasts knows about disaster readiness and recovery, crisis can strike any spot on the globe and often leave business owners feeling helpless in their wake. There are many lessons to be learned from those who have already faced disasters at their facilities. If you're not adequately prepared in terms of insurance coverage, disaster response planning, public relations and customer communication, one small trigger can set off a chain reaction that can cripple your business in a matter of minutes. P26x31-BI14FEB-Disaster-dv.indd 27 February 2014 | Boating Industry | 27 1/8/14 12:50 PM

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