Issue link: https://read.dmtmag.com/i/267025
MARCH 2014 11 THE JOURNAL ONGRESS & EXPO ND MODULAR HOUSING esars Palace • Las Vegas, NV amount of information, attention and buying motivation. Learn how to: (1) respond with super-human effectiveness to online inquiries; (2) increase the number of leads from your on- line presence; (3) increase your conversion ra- tios; and (4) choose new technologies that will automate key processes. Educational Workshops- Wed., April 30 th 3:30 p.m. – 4:45 p.m. CFPB Regulations –New Rules Impacting the Manufactured Housing Industry (Con- tinued) This session will focus on the CFPB Loan Originator Compensation Rule and the triggers that classify an individual as a loan origina- tor. Industry attorneys will answer your ques- tions and discuss what you can and cannot say in conversations with customers during the sales process. This session also will address setting up lease-to-own programs. 7 Timely Marketing Strategies that Can Actually be Implemented (By You!) Topics include Pinterest, updating your Web site to improve search engine optimization (SEO), creating effective home listings, max- imizing your brand, marketing your business with an event, using YouTube and avoiding so- cial media mistakes. Getting the Most from Your Submetering Program Explore the advantages and pitfalls of subme- tering water, gas, and electricity in multi-unit developments. Discussion will include the benefits and disadvantages in a variety of in- stallations and a list of do's and don'ts. Educational Workshops- Thurs., May 1 st 9:00 a.m. – 10:15 a.m. Navigating the Capital Markets of Today and Insight into the Impending Wave of Maturing Loans Discover how the interest rate environment, loan to value, property occupancy and loan portfolios affect the availability of financing. Learn when it is time to negotiate with the lender for a discounted payoff, extension, mod- ification or a deed in lieu of foreclosure. An open-forum panel discussion will cover these important topics. Why Would I Live Here? Discover the Value of Resident Interviews, Mystery Shopping and Staff Training Unlock the incredible value of interviewing your residents, conducting mystery shopping and comprehensive staff training. Combined, you can discover what's important to your res- idents, enrich relationships, obtain measurable results, increase ROI, and provide staff re- wards. The 7 Keys to Managing Growth, Profits and Cash Flow One problem facing business owners is not enough cash to meet obligations, fund growth, and pay themselves what they're worth. This program will demonstrate how slight changes can make a big difference in managing for sta- bility and growth. Learn about strategies and tools that help generate more cash flow, result- ing in a better bottom line. National Industry Awards Luncheon – Wednesday April 30 th The National Industry Awards will be pre- sented during the Awards Luncheon on April 30 th . For more information on the National In- dustry Awards, and to enter in the awards pro- gram look for the link under "National Industry Awards" on the Congress & Expo Web site at www.congressandexpo.com. Reserve Your Exhibit Booth Space Today - Space is Filling Quickly! The 2014 National Congress & Expo for Manufactured and Modular Housing will fea- ture exhibits from leading product and service providers in the industry providing the opportu- nity for attendees to see the latest services, in- novations and technologies available. For information on exhibiting, please visit http://www.congressandexpo.com/2014/ex- hibitors.asp to view the floor plan, booth prices, the list of 2014 exhibitors and to reserve your booth space. Booth prices have been re- duced which makes exhibiting at the Congress & Expo an even greater value. Sponsors Excellent opportunities are available. Visit http://www.manufacturedhousing.org/media_ kit/default.htm and look under Tradeshow Sponsorship, Exhibiting and Advertising Op- portunities. New sponsorship opportunities were added for 2014, so take a look! Thanks to the following sponsors for helping make this event possible. Platinum Sponsors Marcus & Millichap Oliver Technologies, Inc. RHP Properties, Inc. Sunstone Manufactured Housing Consultants Gold Sponsors Assurant Specialty Property Inspire Communities UMH Properties, Inc. Wells Fargo YES! Communities Silver Sponsors CU Factory Built Lending Lippert Components, Inc. MHVillage, Inc. Shaw Industries, Specialty Markets Southeast Auction Company Bronze Sponsors CBRE National MHRV Team Riverstone Communities U.S. Bank