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MARCH 2014 25 THE JOURNAL T J Just A Click Away Great News!!! Now you can get the leading magazine for the Manufactured & Modular Housing Industries online! www.journalmfdhousing.com June 2013 The Magazine For Manufactured & Modular Housing Professionals THE OURNAL J omes P A R A D E of H 2 0 1 3 July 2013 The Magazine For Manufactured & Modular Housing Professionals THE OURNAL J MHARR Executives And GAO Officials Meet Exclusive to THE JOURNAL MHARR Executives And GAO Officials Meet October 2013 The Magazine For Manufactured & Modular Housing Professionals THE OURNAL J (( RD ANNIVERSARY "Thank You" to all of our readers and advertisers for 33 great years! September 2013 The Magazine For Manufactured & Modular Housing Professionals THE OURNAL J FINANCIAL 2013 Focus Focus FINANCIAL • 21st Mortgage Corp. • Beech Street Capital • CIS Home Loans • CU Factory Built Lending • Monroe & Giordano LLC • Security Mortgage Group LLC • Tremont Realty Capital • U.S. Bank MH Finance • Wells Fargo Call 1-706-655-2333 About Advertising Opportunities There are many of the former and too few of the latter. If there's anything managers need and want from employees, it's having them "take owner- ship," taking charge of one's job by controlling outcomes, meeting deadlines, overcoming hur- dles and reaching goals. With the current "teamness" throughout the business world, we might expect that the own- ership spirit would be thriving. Since that's not the case, is it possible that "teamness" is either wishful thinking or window dressing — or both. Unless being a "team" member is wedded to ownership, it's nothing more than another ex- ample of jargon. 6. Beware of "passive customer loyalty" Those customers who never complain, keep coming back, pay promptly, appear satisfied may also be off our radar screen. We take them for granted. Some have been around so long they're invisible. We can call their behavior "passive customer loyalty." It's worth thinking about because it's dan- gerous. These are the customers who quietly disappear. No one misses them until they're gone, and then we say, "I wonder what hap- pened?" "Active customer loyalty" is quite different. It results from constant cultivation, reinforcing how much we appreciate them, always looking for new ways to "refresh" their interest, feed- back and loyalty. It's worth the effort because losing customers is costly. 7. Don't get suckered into doing some- thing dumb. Of all the lessons from the Oba- macare website debacle, one towers above all others: never launch anything before it's ready. A CNET eBulletin evaluated entrants in the blossoming smartwatch category. Whether sell- ing for $49.95 or $950, one word described them: clunky. It wasn't the first time. Mi- crosoft's SPOT smartwatch was said to be "a bulky and poor design," when it appeared in 2004. Needless to say, it went missing rather quickly. It happens every time someone says, "We've got to get this out now or else." Or else what? Or else we'll look stupid, wrong, or embar- rassed? Whether it's a product, a plan, a proj- ect or anything else, getting it right is the only test that counts . In business as in life, it takes the right ideas to drive the right results. John Graham of GrahamComm is a marketing and sales consultant and business writer. He publishes a free monthly eBulletin, "No Nonsense Marketing & Sales." Contact him at johnrg31@me.com, 617- 774-9759 or johnrgraham.com. Got News.... Send your company press releases to: news@journalmfdhousing.com