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M
V 2 1
N 3
2014
IN THIS ISSUE
I
know Earth Day isn't until April, but this issue focuses on co ee's impact on the world—and more
importantly, the world's impact on co ee growers and sellers. As purveyors of an international
commodity, co ee retailers are disproportionately a ected when world events take a turn for the worse.
e co ee industry will be keeping a close eye on Venezuela, a country where political and economic
upheaval is taking a toll on Venezuelan co ee growers and drinkers (see International Update, page 14).
Stores that specialize in single-source co ee are especially impacted when an area of the world
experiences a natural disaster (or a man-made one). ose retailers o en form close business
connections with the farmers who grow and harvest their beans (see Getting to the Source, page 32). Some even forge personal
relationships and dedicate their time to helping a village or community thousands of miles away (see Shop Secrets, page 10).
Even retailers who source from varied countries and locations aren't immune. Climate changes can impact a wide swath
of countries, especially those where co ee is grown. With that in mind, a number of retailers have adopted environmentally-
conscious practices like composting, using recyclable products and limiting energy usage (see Regional Update, page 44).
Later this year, we'll highlight similar retailers from around the country in our Greenest Co ee Shop Awards. If you'd like
more information on how to enter, visit www.specialty-co ee.com.
Jeremy Nedelka, Editor
S D E
J N,
FROM
THE
EDITOR
FEATURES
18 I N' S
e latest cold and frozen drink trends.
By Brenda Porter-Rockwell
24 D M
Customers buy more of what they can see.
By Brenda G. Russell
28 D R B
Selling ethnic and local menu items.
By Nicholas Upton
32 G S
e growth of single-origin co ee.
By Melissa Niksic
36 R C C
Single serve statistics and selling opportunities.
By Dan Bolton
44 R U
Serving co ee at its greenest.
By Maura Keller
18
36
C
PG A.
03-4 in this issue SCR0314.indd 3 3/6/2014 7:39:06 PM
