Contents:
APRIL 2011 | Volume 54 | Number 4 Cover Illustration ©istockphoto.com/creatingmore
products
26 Mowers and More: Mower Attachments & Accessories
features 16
16 20
SUCCESSFUL SALES STRATEGIES SERIES (PART III): Sealing the Deal
In the last of a three-part series, Bob Clements, president of Bob Clements International, Inc., covers how to negotiate and close sales with customers.
20
Marketing your parts inventory online Cheryl Pabich, director of marketing at ARI, provides advice on how to make it quick and easy for your customers to find your website and buy parts from you. In addition, OPEEditor Steve Noe provides a rundown of the latest parts look-up software and business management systems.
departments
6 Upfront 8 Anonymous Distributor
It is better to be at the bottom of a ladder you want to climb than halfway up one you don’t.
10 Industry News 24 Dealers’ Domain:
What negotiating tactics do you use with customers?
34 Marketplace 35 Key Distributors 37 Advertisers’ Index
4 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by M2MEDIA360, a Bev-Al Communications, Inc. company, at 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. POST- MASTER: Please send change of address to Outdoor Power Equipment, PO Box 2120, Skokie, IL 60076-7820. For sub- scription information and requests, call Subscription Serv- ices at (847) 763-9565. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 2120, Skokie, IL 60076-7820. Single copies or back issues, $8 each US; $12 Canada/Foreign. Sourcebook $15. Periodicals postage paid at Park Ridge, IL, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2011, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher.
38 New Products
30 Portable Power: Blowers
