Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.
Issue link: https://read.dmtmag.com/i/286953
OUTDOOR POWER EQUIPMENT w w w. o u t d o o r p o w e re q u i p m e n t . c o m 4 Contents: APRIL 2014 | Volume 57 | Number 4 Cover image provided by Oregon Cordless Tool System | Blount, Inc. features 16 Maximize your merchandising Carissa Gingras, marketing director of consumer engine and service at Briggs & Stratton Corporation, shares merchandising tips for creating an attractive store with up-to-date inventory, informative displays and messaging that goes beyond the showroom floor. 20 Showrooming: Things in the mirror appear larger than they are Richard Feinberg, Ph.D., a consumer psychologist and a professor in the Department of Consumer Sciences and Retailing at Purdue University, as well as assistant professors Meghan Norris, Ph.D., and Chris Kowal, Ph.D., share their knowledge on how to embrace the looming challenge of showrooming. 24 Proven online promotional strategies Brad Smith, ARI's vice president of product management, provides proven online promotional strategies to build online and in-store traffic. 26 Five keystone pillars of profit (Part V): Profit pillar number four: operating expenses In the fifth part of a series, Jim Yount, founder and CEO of Jim Yount Success Dynamics LLC, covers the fourth keystone pillar of profit: operating expenses. 6 Upfront 8 Anonymous Distributor 10 Industry News 30 Dealers' Domain: What are your top merchandising tips? 42 Marketplace 43 Key Distributors 46 Calendar 46 Advertisers' Index departments products OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by Specialty Information Media at 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. For subscription information and requests, call Subscription Services at (847) 763-9565. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. Single copies or back issues, $8 each US; $12 Canada/Foreign. Sourcebook $15. Periodicals postage paid at Park Ridge, IL, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2014, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher. 20 32 Equipment Focus: Wood Handlers 12 40 Product News: 26 16 20