Stateways

Stateways March-April 2014

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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StateWays Q www.stateways.com Q March/April 2014 26 Treasury Wine Estates numbers four new Rising Stars on this list. Be wines appeals to female consumers with wines such as a Pink Moscato labeled "Flirty," a Red Blend labeled, "Tempting," and a Riesling labeled "Ra- diant." The wines, which retal for about $8, sold 93,000 cases last year. The Australian/New Zealand import, 19 Crimes (33,000 cases and named for list of crimes that would get English criminals shipped off to Australia) features a Red Blend and Shiraz priced above $10; The Skinny Vine (29,000 cases), highlighting low alcohol, lower calorie California wines offering "fl avor that fl at- ters", with a Slim Chardonnay, Thin Zin, Mini Moscato, all selling for about $10; and Colby (23,000 cases), a Red Blend of California Cabernet Sauvignon, Zinfandel, Shiraz, Merlot and Petit Sirah. The brand, which sells for about $10 per bottle, supports charities that promote heart health. Other new Rising Stars include Save Me San Fran- cisco, with sales of 95,000 cases. Launched by the band Train, the line features several wines, priced about $12, named for the band's songs, such as California 37 Cab- ernet Sauvignon, Hella Fine Merlot, Drops of Jupiter Red, Soul Sister Pinot Noir and Calling All Angels Chardonnay. And in its fi rst full year on the market, Per- nod Ricard's Deadbolt posted sales of 40,000 cases. With a suggested retail of $15, Deadbolt features a ripe and tasty Red Winemakers Blend as well as a White Wine- makers Blend. From Diageo's Chateau & Estate Wines comes the new Rising Stars Once Upon a Vine (32,000 cases) and Velvet Crush (20,000 cases), both in the initial year on the market. The Once Upon a Vine line has labels reminiscent of fairy tales, such as The Big Bad Red Blend, The Lost Slipper Sauvignon Blanc and The Fairest Chardonnay, priced about $14, and Enchanted Woods bubbly, at $13. Velvet Crush is a fruit-forward, easy drinking lineup of Cabernet Sauvignon, Pinot Noir and a Red Blend from California's central Coast, at above-premium prices. St. Michelle Wine Estates also counts two new wines on the list. O Wines (30,000 cases) features a Chardonnay and a Red wine blend selling for about $11. The "O" in the name stands for "opportu- nity," as each purchase contributes to an organization that supports at-risk, low-income young women. And Anew (28,000 cases) is a Columbia Valley Riesling sell- ing for about $12. For its part, E&J Gallo also boasts two new Rising Stars in the fi rst full year on the market. Dark Horse wines (30,000 cases) includes a Chardonnay, a Big Red Blend and a Cabernet Sauvignon, all in the under $10 price range, while Carnivor is a mid-priced California Cabernet Sauvignon. Remaining new Rising Stars include Epica (26,000 cases), imported from the Vina san Pedro Wine Group in Chile, which includes a portfolio of mid-priced varietal wines; Butternut (24,000 cases), a mid-priced California Chardonnay sourced from several different vineyards; Tinto Negro (21,000 cases), a Malbec from Mendoza, Argentina; Garnet (21,000 cases), a line of California Pinot Noirs and a Chardonnay; and The Wine Group's 10 Spain, which posted sales of 20,000 cases in its fi rst year on the market. '12/'13 '09/'13 Brand Supplier 2009 2010 2011 2012 2013p % Chg % ACGR Woodbridge by Robert Mondavi Constellation Brands 7,326 7,570 8,000 8,450 8,970 6.2% 5.2% Cupcake Vineyards The Wine Group 300 1,000 2,400 3,000 3,150 5.0% 80.0% Wycliff E & J Gallo Winery 2,500 2,600 2,700 2,850 2,915 2.3% 3.9% Liberty Creek E & J Gallo Winery 600 1,200 1,900 2,200 2,350 6.8% 40.7% Ménage à Trois Trinchero Family Estates 1,374 1,785 2,008 2,143 2,202 2.8% 12.5% J. Lohr Estates J. Lohr Winery 888 975 1,085 1,219 1,439 18.0% 12.8% Mirassou E & J Gallo Winery 910 930 950 985 1,012 2.7% 2.7% Estancia Estates Constellation Brands 794 807 851 875 935 6.9% 4.2% Ruffi no Constellation Brands 613 648 713 820 900 9.8% 10.1% Sycamore Lane Trinchero Family Estates 477 567 614 658 665 1.1% 8.7% Gnarly Head DFV Wines 422 506 565 622 662 6.4% 11.9% Real Sangria (Cruz Garcia - Real) Shaw-Ross Int'l Importers 460 497 522 548 550 0.4% 4.6% Wente Vineyards Wente Vineyards 280 329 388 415 480 15.7% 14.4% (p) Preliminary. ACGR=Annual Compound Growth Rate. Source: The Beverage Information Group Handbooks & Directories. To learn more go to www.bevinfostore.com. ESTABLISHED GROWTH BRANDS The brand must be a top seller, moving a minimum of 400,000 9-liter cases annually, and must have grown moderately or substantially over each of the past four years. WINES (Thousands of 9-liter cases)

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