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pecialty Coee Retailer was at Coee Fest New York at the
Jacob Javits Center in March, which gave us the chance
to catch up with three exhibitors who were showcasing their
products to attendees. Here's what those vendors had to say about
their companies, brand positioning and the show in general.
GIORGIO COOKIE COMPANY
"We are a gourmet cookie
and biscotti company from
Ohio. e company itself
has been around about 15
years but is now under new
management. We're all-
natural and made-to-order,
so we don't do anything in
advance. We focus mainly on biscotti for wholesale straight
to coee shops.
"New to us, we have individually-wrapped biscotti now.
We still oer the unwrapped version because it looks more
homemade and customers enjoy the organic look of it. We're
all-natural so we use unbleached our and Belgian chocolate.
"We're getting ready to introduce a new seasonal avor:
white chocolate lemon pistachio. We're also getting ready to
introduce the Coee House Collection, so we'll have some
new avors with that as well. Our top seller right now is salted
caramel, so you can't go wrong with that avor.
"e show has been great. is is our fourth time here -
second time in New York, and we're glad to be back."
THETA RIDGE COFFEE
"eta Ridge has been
around for over 16 years.
We started with just
Kenyans—we have a direct
relationship with a farmer
there, and we've invested in
his farm. We soon realized
that customers wanted more
than just Kenyan and now we're diversied and in a number of
other countries: Peru, Colombia, Brazil and Nicaragua.
"We have a lot of direct relationships. It's what we like
because I'm paying the farmer directly and the farmer is
sending the coee directly to us. It's huge because then you're
helping that local economy rather than working with a huge
conglomerate.
"e show has been great. It's Sunday and the rst two days
were fantastic. It's good and exciting; there seems to be a new
vibe around the show. People are coming by and looking for
green coee and it's been great.
"We have a new decaf coee, which is made from a derivative
of sugarcane. at's strictly Colombian. We also have a new
coee from Galapagos, which came in since I've been here at
the show so I haven't even gotten a chance to try it yet."
STRAW PROPELLER GOURMET FOODS
"We are just over two years
old and we manufacturer
gourmet oatmeal and muesli
cereal in to-go containers.
It's fast, healthy, easy and
on-the-go.
"We don't have any new
products to announce yet,
but we have een avors.
ree are museli and the rest are the gourmet oatmeal. In the
oatmeal, apple crisp is our best seller, but in places like Korea
PB&J is very popular.
"It's been a good show and we've enjoyed being on the east
coast. It's been great for us." SCR
COFFEE TABLE TRANSCRIPT
ese excerpts are from our latest podcast,
available on the SCR YouTube Channel at
www.youtube.com/scrmagazine. Visit the
channel page for the full podcast, more
information about the products discussed
and our experience at Coee Fest New
York. Or use your smart phone to access this QR code.
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17 coffee table conversations SCR0414.indd 17 4/4/2014 2:38:42 PM
