Good Fruit Grower

May 1

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48 MAY 1, 2014 GOOD FRUIT GROWER Wine Yakima Valley video W ine grape growers and wineries of Yakima Valley have released a short video to tell the story about the quality of Yakima Valley grapes and wines and high- light contributions made by growers and winemakers to Washington State's wine industry. The video is available free to businesses and media who are interested in sharing the Yakima Valley story during Washington Wine Month, March 2014. Wine Yakima Valley is a member organization of wineries and growers whose mission is to strengthen awareness of and attract wine enthusiasts to Yakima Valley's wine country. For more information, contact Barbara Glover at (509) 965-5201 or e-mail wine To view the video, go to http://vimeo. com/85191074. Download it at https:// www. xoILpYvvVc?n=90562136. Tasting room service for wineries T aste Places is a new design business to help Pacifi c Northwest winery owners with tasting rooms and branding. The service, launched by Anna Caddey, evolved from her master's thesis titled "Experience- oriented marketing and brand identity in the winery environment." The wine market is competitive and wine tourists now expect an experience along with great wine when they go wine tasting, Caddey said. Taste Places can help winery owners understand their winery from their customers' perspectives and identify design strategies to improve customer experiences and long-term brand relationships. Caddey can help wineries use graphic and interior design strategies to promote their brand story, using local culture and the winery environment to connect customers to the surrounding region. Caddey grew up in Manson, Washington, where her family grows apples and cherries. She received a bachelor's degree in graphic design from Eastern Washington University and a master's in interior design at Washington State University. She is based in Spokane, Washington. To learn more, visit or call (509) 860-3897. Soil health test A new comprehensive soil test, the result of col- laboration between U.S. Department of Agri- culture researchers and Woods End Laboratories, allows laboratories to more accu- rately measure soil health. The Soil Health Nutrient Toolbox measures a host of things like organic car- bon and nitrogen and microbial carbon dioxide respiration, an indicator of soil microbe activity. As part of the new toolbox, Woods End Labs has developed a quick and easy test to measure carbon dioxide respiration in a simple, precalibrated procedure. The patented kit, called Solvita, comes in two appli- cations—one for soil labs and one for use in the fi eld. Growers can ask their labs to incorporate the Solvita test in their overall program, or use the fi eld kit to run their own test. The Soil Health Nutrient Toolbox is an open-source system and can be adopted by any lab. The test gives an assessment of overall soil health. For more information, visit or Woods End Labs at . A selection of the latest products and services for tree fruit and grape growers. GOOD STUFF The essential resource for growers. sign up for eFlash newsletter Scan the code with your smartphone or tablet or go to: eflash-signup

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