Issue link: https://read.dmtmag.com/i/298602
www.goodfruit.com GOOD FRUIT GROWER MAY 1, 2014 33 "I believe the best investment you can make in your orchard is the money you spend on frost protection." "We believe in Orchard-Rite® wind machines because they have delivered excellent protection and depend able service. We tried a different brand of machine a while back and found that the coverage and reliability was not what we had experienced with our Orchard-Rite® machines. Since then, we have purchased only Orchard- Rite® machines." Scott McDougall General Manager/Orchard Operations "Orchard-Rite's Auto-Start option has become quite valuable to us. It reduces the likelihood of machines being started 20 minutes late due to a sudden drop of temperature that was missed by the frost protection staff." Bob Murphy Operations Manager/ Columbia Basin Orchards McDougall & Sons are now adding this option to every new Orchard-Rite® machine they purchase, and have begun retrofitting this equipment to their machines in cold and isolated areas. ® Cascade Wind Machine Service 1615 W. Ahtanum • Yakima, WA 98903 509-457-9196 Sales: Virgil Anders, ext 114 3766 Iroquois Lane • Wenatchee, WA 98801 509-662-2753 Sales: Dana Morgan, ext 215 Dave Harmening, ext 214 For your nearest representative: www.orchard-rite.com Cascade Wind Machine Service 1615 W. Ahtanum • Yakima, WA 98903 509-457-9196 Sales: Virgil Anders, ext 114 3766 Iroquois Lane • Wenatchee, WA 98801 509-662-2753 Sales: Dana Morgan, ext 215 Dave Harmening, ext 214 For your nearest representative: www.orchard-rite.com Orchard-Rite® Wind Machines • www.orchard-rite.com SURVIVING ups and downs F or nearly 80 years, Harry & David, a fruit company based in Medford, Oregon, has used the mail sys- tem, instead of grocery store markets, to deliver specialty fruit and gourmet foods to customers. During the Great Depression of the 1930s, Medford orchardists Harry and David Holmes were having difficulty selling their Bear Creek Orchard fruit in traditional markets. Trying a new approach, the broth- ers sent letters and boxes of their specialty pears to business tycoons in San Francisco and New York and convinced them to purchase fruit, delivered by mail, for gifts. The brothers learned that people, even in the early 1930s, would pay the price for premium, high quality fruit. In 1936, they developed a fruit-of-the-month club to extend the gift season. Today, Harry & David is a business worth $370 million, according to its June 2012 financial report. Through the company catalog, Internet sales, and retail stores scattered across the country, Harry & David now sells specialty Comice pears trademarked as Royal Riviera, homegrown trademarked Oregold peaches, outside sourced fruit, gourmet desserts, snacks, vari- ous foods, flowers, and most recently, branded wine, both domestic and imported. —M. Hansen Harry & David's retail store in Medford, Oregon. Inside, fresh produce, gourmet food and snacks, and wines are sold. Labor