Beverage Dynamics

Beverage Dynamics May-June 2014

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

Issue link: https://read.dmtmag.com/i/303900

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35. TAP HANDLES Send only jpeg of entry on CD or fl ashdrive. For Direct Mail entries, submit one sample of the actual mailing and a CD or fl ashdrive with an image representative of the cam- paign theme. 36. SINGLE PIECE/MULTI-PIECE Any mailing consisting of one or more elements. Compile a digest overview of the event/ campaign including representative exam- ples of press releases, press clips, photos, a summary of the objective, etc. Please also include at least one jpeg image from entry on CD or fl ashdrive, representative of the campaign theme, for publication. 37. PR SINGLE EVENT Any one-time public relations, community affair or media event. 38. PR CAMPAIGN Any two or more events, for the same brand, with the same theme and objective. Submit materials for these categories as described below. All entries can be ganged on one CD or fl ashdrive. 39. WEB SITE Include the site's URL (address) on the entry form and submit a jpeg of the site's home page on a CD or fl ashdrive. 40. BANNERS & RICH MEDIA WEB ADVERTISING Includes various over-the-page units, such as fl oating ads, page take-overs and tear-backs, as well as more traditional static and fl ash banner ads. Include URL of the site where ad can be found, or if no longer up, send a jpeg image of ad on CD or fl ashdrive. 41. SOCIAL MEDIA Advertising originally designed for social media platforms, such as Facebook, Twitter, LinkedIn, Pinterest, Tumblr and other social media sites. Include information on where ad can be found, or send screen shot of ad on CD or fl ashdrive. 42. APPS Apps used to promote a particular product. Please identify name of the app and which app store it can be downloaded from. 43. GAMES, CONTESTS AND SWEEPSTAKES ON THE WEB Provide a brief description of the impact of the game, contest or sweepstakes on promoting a product or service. Include URL where entry can be found, or screen shot on CD or fl ashdrive. 44. WIRELESS CAMPAIGN Promotions executed through the use of wireless devices, such as cell phones, PDAs, tablets, etc. Give brief description of the Call to Action; send the text code and the response back. Submit a short description of the cam- paign results. 45. WEB VIDEO A video used to promote a product on a web site or social network. Send video on CD or fl ashdrive. The information requested on this form will be used to list all winning entries in Beverage Dynamics magazine and for printing award certifi - cates. Beverage Dynamics reserves the right to re-categorize entries if they are submitted in an incorrect category. Entrants are responsible for providing accurate information, which will be published exactly as it appears on the form. Fill in only those items that apply. Two copies of the entry form are required for each entry. (Photocopy as many copies as you need.) Attach one copy to the entry and the other to the entry fee check ($175 per entry). Please print or type all information. Thank you. ENTRY CATEGORY (INCLUDE #) BRAND COMPANY NAME MARKETING DIRECTOR BRAND MANAGER AGENCY CREATIVE DIRECTOR COPYWRITER ART DIRECTOR OTHER CONTACT (Person submitting entry) TELEPHONE ( ) E-MAIL COMPANY ADDRESS CITY STATE ZIP DIRECT MAIL PROMOTIONS (CATEGORY #36) PUBLIC RELATIONS (CATEGORIES #37-38) NEW MEDIA (CATEGORIES #39-45) 2014 Awards Entry Form Contact Information

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