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16 www.studentdriverplacement.com May '14 I nnova ve Online Sales Tool Allows Poten al New Truck Buyers to Cus- tomize Features and Specifi ca ons for Variety of Commercial Truck Applica ons Navistar International Corporation (NYSE: NAV) recently announced the availability of its new, re-designed on- line truck confi gurators for International® ProStar®, DuraStar®, and TerraStar® models on Internationaltrucks.com. The confi gurators allow customers to virtually design, build and customize their Interna- tional Truck's cab, exterior, interior, pow- ertrain and more. "We know that an increasing number of customers in the commercial truck industry are researching their product wants, needs and desires online before visiting a dealer- ship," said Michael Cerilli, vice president, marketing, Navistar. "It's all about empow- ering the user to spec' their desired truck with the click of a mouse. The more we can provide useful tools to aid in their purchase process, the more likely we are to earn their business." The new confi gurators build on earlier versions of the tool with high-resolution, 3-D images, additional spec'ing options and an improved user experience and in- terface. To start, users select their cab type and bumper-to-back-of-cab (BBC) length followed by options for bumpers, mirrors, aerodynamic package and other exterior features. Next, a preferred powertrain con- fi guration is selected, including engine, transmission and axle options. Finally, there's a prompt to select an interior trim and creature comforts of choice. When complete users may request a pricing quote, schedule a test drive with their local dealer, share their spec'd truck with their local dealer or view new and used truck in- ventory meeting their specifi cations. "We've seen great engagement for the confi gurators in beta testing," said Bryan Sorensen, director, digital marketing, Navi- star. "Traffi c to InternationalTrucks.com has increased nearly 20 percent and us- ers who engage with the tools are spend- ing twice as long on the site compared to those who don't use the confi gurator." "We know that customers are online and learning about how our portfolio of commercial trucks can deliver for them," Sorensen added. "Our dealerships, too, are already reaping rewards, as the on- line truck confi gurator is spurring potential customers to visit their local International Truck dealerships and learn more about our offerings." In the coming months, Navistar plans to offer confi gurators for additional models in International's lineup of Class 4-8 com- mercial trucks including the International WorkStar® and International LoneStar ® . ◆ Customers can spec' their International ProStar, DuraStar and TerraStar models by visiting www.internationaltrucks.com/ buildmyprostar,www.internationaltrucks. com/buildmydurastar, and www.interna- tionaltrucks.com/buildmyterrastar, respec- tively. |Tomorrow's Trucks | Navistar Launches Truck Confi gurators For International Prostar, Durastar And Terrastar Models tomorrows trucks 0514.indd 1 4/21/14 9:32 AM