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32 SUPPLIERS www.securitysystemsnews.com JANUARY 2011 SECURITY SYSTEMS NEWS 3VR partners with LPR-provider HTS Video search plus analytics equals ‘almost real time’ actionable intelligence By Martha Entwistle SAN FRANCISCO—3VR Security, a facial recognition and intelligent search solution provider, on Dec. 1 announced a partnership with High-Tech Solutions (HTS), a provider of license-plate recognition technology. 3VR was looking for the “very best license-plate recognition analytics” to com- bine with its video search engine for use in airports and other public facilities, said Aisling MacRunnels, CMO for 3VR. HTS’ solutions are currently used in the U.S. and overseas for scanning and identify- ing “hundreds of thousands of marine cargo containers for Homeland Security and safe city projects globally,” she said. What did 3VR like about the HTS solu- tion? Among other things, “we wanted to look beyond domestic license plate recog- nition and HTS recognizes international license plates,” MacRunnels said. While 3VR has developed its own ana- lytics, notably object-tracking analytics, the company wants to partner with the best analytics providers in the market. “We don’t care where they come from.” On its own, facial recognition doesn’t do much, MacRunnels said. However, she said, “when we work with the very best analytics and we combine it with our search engine, we can put out, almost in real time, actionable intelligence.” Airports and public facilities are always interested in LPR, she said. LPR, object Visonic plan for 2011 Continued from page 31 It’s a technology that is used in military communications systems, and Barir claims Visonic is the only manufacturer that uses the FHSS “in the same way the military uses it.” The network “continu- “For the next few years, the new technology will ously hops between mul- tiple frequencies spread over the entire assigned frequency band ... which ensures each transmission arrives uninterrupted at its destination.” It uses an encrypted pseudo-random sequence known only to the devices enrolled in the alarm panel.” PowerG, Barir says, is “stronger, greener, simpler” than Visonic’s old technology. The system can enable longer com- munications ranges. “This translates into larger installations with no repeaters.” run in parallel.” —Avi Barir Visonic The bandwidth is “a few hundred times larger than the bandwidth we used in the past,” he said. This “opens up the horizon to new applications for audio applications ... We can use the radio channel to provide video services ... video over wireless for sur- veillance or education purposes.” PowerG products will be commercially available in January. Barir said Visonic plans to release new products monthly beginning in January. In May, it will release a new platform for PowerG- enabled or PowerG devices. While its entire product line will be migrated to PowerG, Visonic will continue to manu- facture and sell its old technology as well, for the short term. SSN tracking and facial recognition can be used in hit-and-run incidents as well as terrorism threats. In those situations “identifying movement or where a car was parked is critical,” she said. Match video analytics with non-video data–such as transaction data in a banking situation, or other POS data in a retail or hospitality environment–and you get “the best picture possible” of what’s hap- pening, MacRunnels said. “We want video analytics plus non- video analytics. That’s what makes data actionable, and that’s the goal,” she said. That combination also provides other relevant data, such as people count- ing, and that drives ROI, MacRunnels added. SSN Mace makes progress Continued from page 1 Goodrich, president of the Mace personal defense spray business, with storing hazardous waste without a permit at its Bennington, Vt. facility. The company and Goodrich face a fine of up to $50,000. “This happened a long time ago, from 1998 to 2007 [while former CEO Louis Paolino was in charge],” Raefield said. “We’ll deal with this, like we’ve dealt with other issues.” He said the company will “consider all options in deciding how to respond to the charges.” On the upside, Mace Security International continues to shed its non-security-related businesses; the company’s security products businesses showed some growth in revenue; and Mace finalized a settlement with Paolino, its ex-CEO. “By year’s end we will be a 100 percent security company,” Raefield said. On Nov. 22, Mace sold its digital media business, Linkstar, for $1.1 million. Raefield announced that three of its five remaining car washes are under contract. Of the $4.6 million settlement with former CEO Paolino, $2.3 million was paid in October. “We have three different funding sources to pay the balance due by Dec. 31,” Raefield said in November. In addition to dealing with these dis- tractions, Raefield took over as CEO with the goal of “returning the quality of the product to a high quality and segment- ing the product line.” With the help of four key senior staff members, George Martinez, VP product management; Joel Reiger, global product manager for video; Erik Vorbeck, national sales manager; and Morgan Hertel, GM of Mace’s wholesale monitoring operation, Raefield feels like Mace has made considerable headway. Martinez and Reiger were both formerly with GE and Vorbeck was with Northern Video. Mace has recently released a new line of access control and video surveillance products and the launch of its new DIY Security System Kits for Video Camera Surveillance and Recording was forthcom- ing at press time. “We’re continuing to release very high quality products, that are completely different than two years ago ... and 95 percent of the products are segmented for the channels,” he said. This past month (October) was “the best month ever since I became CEO,” he said. “We’re ready to grow market share.” SSN SSN has the news YOU need! Don’t delay...get your FREE subscription today! www.ssnsubscribe.com