4 O U T D O O R P O W E R E Q U I P M E N T www.outdoorpower equipment.com
Contents:
JUNE 2014 | Volume 57 | Number 6
features
14 Partly Personal:
OPE celebrates its 55th anniversary
with a look back at its rich history
Bill Quinn, founder and long-time publisher of Outdoor Power
Equipment magazine, recalls the establishment of what remains the
industry's one and only monthly dealer magazine.
20 Assess for success:
Power of knowing your numbers
and making adjustments
With the season in full gear, Jeff Sheets, founder and owner of OPE Consulting
Services, discusses the importance of knowing your numbers, so you can make
the necessary in-season adjustments and improve your business.
22 EETC races forward
Dave Worden, president of the Equipment & Engine Training Council (EETC),
recaps the fast-paced festivities at the EETC's annual conference, which
fittingly took place in Charlotte, N.C., which is known for its auto racing.
24 Google AdWords quick-start guide:
Best practices and proven strategies
to get you started on the right foot
Heather Blessington, ARI's chief marketing officer, shares winning paid search
strategies to boost your digital marketing ROI.
6 Upfront
8 Anonymous
Distributor
10 Industry News
34 Marketplace
35 Key Distributors
38 Calendar
38 Advertisers' Index
departments
products
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by Specialty Information Media at 75 Pike Street, Port Jervis,
NY 12271. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. For subscription information and requests,
call Subscription Services at (847) 763-9565. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All
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$12 Canada/Foreign. Sourcebook $15. Periodicals postage paid at Port Jervis, NY and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT
2014, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher.
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28 Equipment Focus:
Generators &
Pressure Washers
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32 Product News
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