Issue link: https://read.dmtmag.com/i/322764
L ast year, Randall Reilly, parent com- pany of Student Driver Placement and several other trucking industry publi- ca ons, launched a group of driver-fo- cused blogs. Each of the blogs is featured on one of the company's online driver re- crui ng sites. The fl agship of the recrui ng sites is OTRProTrucker.com. The industry's best drivers aren't usu- ally looking for a new job every day, so we've worked to provide a reason to visit OTRProTrucker.com between job search- es. By turning a driver into a regular visitor to the site, the best job-hunting technology in the industry will always be just one click away whenever it's time to look for a job. As part of the team developing timely, targeted content for OTRProTrucker.com, I work to bring an original perspective to the site with two uniquely-themed regular columns. "The Spin Room" features analy- sis and commentary of the politics affect- ing truckers, and "Weekend Wheels" offers quick-take reviews of what to drive when you're not driving your rig. As somebody who started out under the truck, then behind the wheel, the perspec- tive in the Spin Room is focused on looking out for the driver. The carriers, regulators, unions and law enforcement are all quite ably represented by professional advocates. But all to often when it comes to politics, the driver's voice is lost in the clamor. The Spin Room of- fers a chance to learn about and comment on the political news that affects men and women behind the wheel. In addition to fresh original content from award-winning contributors, we'll also be scouring the web to link readers with con- tent covering several topics from across the internet. The "Road Rules" category provides links to the web's top regulatory news each week; and "Tech Trends," con- nects drivers to the latest news about their favorite personal-tech gadgets. Top driver-oriented content is how we keep drivers visiting and coming back to OTRProTrucker.com. In today's 24/7 online world, we don't rely on delivering content just once a month, or even once a week, so we work to deliver fresh content Monday through Friday, every week. Our team brings decades of combined experience to OTRProTrucker .com, offer- ing hands-on knowledge of topics including trucks, driving, fl eet operations, technol- ogy, online publishing and social media, just to name a few. Like most blogs, OTRProTrucker.com of- fers the ability to comment on any posted content, as well as the ability to like, link or pin the content on various social media sites. ◆ Check it out at: www.OTRProTrucker.com Roads Web By Tom Kelley 16 www.studentdriverplacement.com June '14 Social Trucking Driver-Focused Blog Off ers Timely, Targeted Content web road 0614.indd 1 5/20/14 10:29 AM