Nema says. “It was important the design was contextual and yet still receptive to future locations. Th e client knew that he wanted something which was bold and fresh, but aside from that he gave us a lot of liberty. We presented some radical ideas to him, and fortunately, he was supportive and enthusiastic. It’s really fun for us when the client is excited about design and unafraid of bold ideas.” Sandra Livingston, president of
Livingston Interiors, says that furniture, wood selections, wall coverings, colors, accessories and space planning all contribute to the overall ambiance in coff eehouses. “Most importantly, furniture selection
sets the stage and can create a space that encourages people to meet friends, work on their laptop, and relax in a warm and inviting atmosphere,” Livingston says. “Fully upholstered armchairs in soſt textured fabrics clustered in one area of the shop draw groups of two or more to sit and socialize while enjoying their coff ees. Small tables with two or more chairs provide ideal space for students or professionals doing work, and can also encourage small meetings. Banquettes along a wall with upholstered seat cushions, small tables and a chair with upholstered seats across from it allows for one person to work on their laptop or have a friend sit across for a visit.” To add a calm, rich feel, Livingston recommends retailers
The unique topsy-turvy design of D’Espresso in New York City came from nemaworkshop.
And remember, for chain coff eehouses, once the branding is
consider using a selection of various shades of brown, beige, soſt dusty greens, and burgundy colors for walls and upholstery and display bookcases in medium to dark stains. “Lighting also is critical, as it must be dim enough to create
a relaxed environment in the seating areas but bright enough to be conducive for reading or work,” Livingston says.
established, it is important to continue it in all stores. Customers will be disappointed or confused if they fi nd that one coff eehouse has the atmosphere described above and the next is in a Southwestern theme with bright yellows, greens and oranges. Welty adds that furniture and accessories are important
brand touchpoints. “Wherever consumers come into contact with the brand, it is really important to make sure that those
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