Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.
Issue link: https://read.dmtmag.com/i/33234
EDITORIAL OFFICE 1030 W. Higgins Road, Suite 230 Park Ridge, IL 60068 • (847) 720-5600 Visit us online: www.specialty-coff ee.com E-mail: specialtycoffee@m2media360.com Hello from your new editor this dark, exotic establishment that served this weird but addictive stuff called “espresso,” off ered coff ee with spooned-on cream that was called “mit schlag,” and had little tables with chessboards painted on—and people were actually playing chess at them! It was my introduction to the nurturing, community atmosphere of a D good coff eehouse. Little did I know at the time that writing about this would eventually become my vocation. Hello from the new editor of Specialty Coff ee Retailer. Th is is an exciting fi eld, and I’m glad to have the chance to learn it and share information with the community of coff eehouse owners. I guess you could say that, as a Greek-American, coff eehouse culture is in my blood. In Greece, the kafeneion is a community nerve center, serving as not just a meeting place but oſt en, in small villages, as a sort of general store. Greeks carried this over to the New World, where coff eehouses were so central to the immigrant community that transient Greeks oſt en used their favorite coff eehouse as their mailing address. As I contemplate the world of coff eehouses, I’m really pumped, and not just from caff eine. Th is magazine’s readers are precisely the kind of small- business owners whom politicians tend to sentimentalize during elections as the backbone of American enterprise (and ignore the rest of the time). I’m in awe of the challenges faced by independent coff ee shop owners. How do you compete with Starbucks and Caribou and the other behemoths? How do you persuade consumers away from the increasingly sophisticated options for home coff ee brewing? How do you keep your off erings fresh and lively, while still maintaining the menu items that appeal to your core customers? My job, of course, will be to gather the answers to questions like those as best I can and share them. In this issue, for instance, you will fi nd features on in-store marketing and on using syrups to concoct appealing cold beverages— vital to those hot summer months when even the most dedicated caff eine hound might hesitate to order a steaming cup of java. But the information fl ow won’t be one way. I’m counting on continuing the lively dialogue that exists between this magazine and our readers. Th rough our LinkedIn page, our contacts with myself and the other writers, and just phone calls (847-720-5617) and e-mails (pan@m2media360.com), I’m looking forward to hearing what’s on your mind. Don’t be shy. I’d also like to salute our outgoing interim editor, Kathleen Furore. I’d had the pleasure of working with Kathy on previous occasions, and she has been most gracious and helpful in helping me make the transition. —Pan Demetrakakes, editor 4 | June 2011 • www.specialty-coffee.com uring my college days, there was a campus coff eehouse that served as a portal to adult life. I’d hardly even drunk coff ee before, and here was EDITORIAL STAFF Editor-in-Chief PRODUCTION STAFF Art Director Production Manager CIRCULATION STAFF Vice President of Circulation & Collateral Services SALES STAFF Sales Manager List Rental & Reprint Services EXECUTIVE STAFF Group Publisher Advertising Sales Director Pan Demetrakakes pan@m2media360.com Britt Menendez Robin Walton Joanne Juda-Prainito Brian Grau (314) 487-6568 Cheryl Naughton (678) 292-6054 Charlie Forman cforman@m2media360.com Ron Bean rbean@m2media360.com CONTRIBUTING EDITORS Dan Bolton, Maura Keller, Ann Meyer, Brenda Russell EDITORIAL ADVISORY BOARD Jason Burton, lab5702 Desiree Farden, Big Train, Inc. Jack Groot, JP’s Coff ee And Espresso Bar Wes Herman, Th e Woods Coff ee Meghan Hubbs, Equal Exchange Rob Jeffries, North Atlantic Specialty Bag Craig Min, LAMIL Coff ee Lon LaFlamme, Dillanos Coff ee Roasters Kate LaPoint, Sound Provisions, Inc. Joe Monaghan, La Marzocco Tom Palm, Design & Layout Services Steve Schnitzler, Port City Java® Andi C. Trindle, Atlantic Specialty Coff ee Bill Waddington, TeaSource Corporate Offi ce: 1030 W. Higgins Road, Suite 230 Park Ridge, IL 60068 PRESIDENT/CEO VP FINANCE & OPERATIONS VP OF CIRCULATION & COLLATERAL SERVICES PRODUCTION & OPERATIONS DIRECTOR SUBSCRIPTION INFORMATION AND REQUESTS Phone (847) 763-9565 Marion Minor Gerald Winkel Joanne Juda-Prainito Mary Jo Tomei Fax (847) 763-9569 Subscriptions: $39 for one year, $61 for two years, U.S.; $48 for one year, $72 for two years, Canada; $110 for one year, all other countries (includes airmail postage). Single copies $10 each; Annual Buyers Guide $25. Payable in U.S. funds only. Customer Service: (847) 763-9565 PRESS RELEASES: Press releases on supplies, services and new products are welcomed and encouraged. Direct them to Specialty Coff ee Retailer. Color print photography is preferred, slides and transparencies are accepted. Specialty Coff ee Retailer reserves the right to edit all submissions. Specialty Coff ee Retailer (ISSN 1077-3460) is published monthly by Bev-Al Communications, 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. Copyright© 2010 by Bev-Al Communications Inc. Postmaster please send address corrections to: Specialty Coff ee Retailer, P.O. Box 2121, Skokie, IL 60076-7821. Periodicals postage paid at Park Ridge, IL and additional mailing offi ces. Specialty Coff ee Retailer (ISSN 1077-3460) is published monthly by M2MEDIA360, a Bev-Al Communications company, 1233 Howard Street, Suite. 2-i, San Francisco, CA 94103. Copyright© 2009 by M2MEDIA360, and may not be reproduced without writt en permission. Postmaster please send address corrections to: Specialty Coff ee Retailer, P.O. Box 2121, Skokie, IL 60076-7821. Periodicals postage paid at San Francisco, CA and additional mailing offi ces.