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Training that helps you distinguish
your store to those who matter
most: tire shoppers.
Every day store owners are !nding that when sales
associates are knowledgeable, they connect better with
their customers, leading to greater satisfaction and a
better bottom line.
Michelin understands training is the key. That's why we
recreated our training site from the ground up to give you
and your sales team easy access to current product details,
industry knowledge, technology and sales know-how.
Best of all, when your team earns the Michelin Certi!ed
Tire Specialist (MCTS) accreditation – the Michelin mark of
excellence – your store will be distinguished as the place
for tire expertise.
Mike Kovach
e-Learning Manager
Michelin North America, Inc.
EXPERTISE
B O O S T Y O U R T E A M ' S
B E C O M I N G A M I C H E L I N C E RT I F I E D
T I R E S P E C I A L I S T I S A S E A S Y A S 1 - 2 - 3
TAKE COURSES
Classes are organized by tire categories:
TIRE BASICS
PASSENGER
LIGHT TRUCK
SPORT UHP
1
EARN BADGES
Track your team's progress and reward them for
completing training milestones.
2
GET CERTIFIED
3
The Michelin Certi!ed Tire Specialist achievement
communicates knowledgeable support and superior
service that customers value.
MichelinLearningInstitute.net
Training and Selling Resources
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