CONTENTS:
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by Specialty Information Media at 1030 W. Higgins Road, Suite
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4 SEPTEMBER 2014 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
SEPTEMBER 2014 | Volume 57 | Number 9
18 GIE+EXPO 2014 Show Preview
OPE Editor Steve Noe provides an in-depth look
at what to expect at the Green Industry & Equipment
Expo (GIE+EXPO), slated to take place Oct. 22-24 at
Louisville's Kentucky Exposition Center.
24 Louisville offers Southern hospitality
at its finest
Learn about the countless things to see and do in Louisville
before you arrive for GIE+EXPO, so that you can make the
most of your stay.
30 Presenting the proper image
Jeff Sheets, founder and owner of OPE Consulting
Services, provides you tips on how to enhance the
perception of your store in the eyes of your customers.
32 Online checkout checklist
In the last of a two-part series on how to turn your website
into an online profit center, Heather Blessington, ARI's
chief marketing officer, shares six must-dos to increase
online shopping cart conversion rates.
34 Stihl Inc. celebrates 40 years of
manufacturing in the United States
36 Honda Power Equipment Mfg.
celebrates 30 years of production
6 Upfront
8 Anonymous Distributor
10 Industry News
16 Financial News
46 Marketplace
47 Key Distributors
50 Advertisers' Index
38 Equipment Focus
Ground Breakers (Trenchers & Tillers)
42 Product News
Cover image provided by the Green Industry & Equipment Expo (GIE+EXPO).
FEATUrES
DEPArTMENTS
PrODUCTS
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