Issue link: https://read.dmtmag.com/i/386317
32 OCTOBER 2014 GOOD FRUIT GROWER www.goodfruit.com "I grabbed an apple off the tree—a beautiful red apple—and it was just amazing when I bit into it. It was amazingly crunchy, sweet, and juicy, and absolutely lovely. I asked Andy what it was." Rod Farrow, her partner at Fish Creek Orchards in Waterport, New York, made a test planting and will put in a commercial block in 2016. New York Apple Sales rep- resents eight packing houses in New York. Several of their growers also plan to plant the variety, Stannard said. She thinks Koru has the potential to become a major apple brand in the mar- ket place. It has a crunch that people remember and that keeps them coming back for more. Consumers have emailed her directly about how much they like the fruit. "I'm still dreaming of Koru," wrote one. "Koru was the apple Eve persuaded Adam to eat, I'm certain of it." "Can I just tell you, it's been a dreary year after Koru went off the shelves at Wegmans," lamented another. Borton Borton and Sons in Yakima will plant their fi rst commercial trees in 2015. Sky Johnson, sales account manager with Borton, said the company has been pro- viding New Zealand-grown apples to select retailers to sample and to give some exposure to the Koru brand. "This is just our second season han- dling this new variety, and we've had immaculate feedback on it," Johnson said. The variety falls right in line with the consumer trend toward sweet and crunchy apples, but what he likes about it, above all, is its consistent quality and storability. Oneonta Bruce Turner, national sales repre- sentative at Oneonta, said this was the fi rst year the company was able to import enough boxes from New Zealand to offer it to more than a few customers. The response was enthusiastic. Unprompted, consumers searched online for the Koru website to say how much they loved the apples. "We ship hundreds of millions of apples a year out of Washington State and occasionally you get a complaint, but I can't remember the last time someone reached out to say, 'This apple's amaz- ing.' This is probably the most exciting cultivar since Honeycrisp. "It's very juicy, sweet, and tangy with a honey-like fi nish—a very unique fl avor," Turner added. "It has the best of both parents without tasting like either one of them." The apple also has good shelf life all the way from cold storage, to the retail shelf, to the consumer's fruit bowl, he added. "It's an apple with great legs." Bruce Allen of Yakima, who sells his fruit through Oneonta, was impressed by the apple when he saw it growing in Hawke's Bay, New Zealand, where it had been in test plantings for at least ten years. The fruit was high quality and, though it is bi-colored, he thinks it will be more con- sistent than other bi-colored varieties. He will plant a commercial block next spring. Allen said the 800 acres in the United States should produce about 1.5 million cartons of fruit when the trees mature. The New Zealand apple industry has been going through a depression, so plantings there have been limited. Plumac trees in the ground now in New Zealand will probably produce about 300,000 cartons of fruit. With future plantings, volume could reach half a million cartons, he esti- mates. "I think it's got the potential to easily be a few-million-box apple, but it might be much bigger than that," Allen said. "I think it has tremendous potential. But ask me again in four years." • "All of our wind machines are Orchard-Rite ." "All of our wind machines are Orchard-Rite ® ." —BOB BAILEY Orchard View Farms The Dalles, Oregon )*"()**( &)$*#* ")&&%)$*%'"* %!*( "%!)$*$&)(*#'*#)&**%)$** *#*#&*%!*( "%!)$*(&)*& "(&%') %'"*'")*'#'(&'*)('&)*")*#*$#'$* %!*#&*#& "(&$*#')!*(&*(!*'")*'#*'(&' "($*'()!*(*#*'")*)$$*#&*#'*# &#') '%!*'"#$)*(&)($* '#*'(&'*%$*&)%()* (!*$()$*) ")*$)&% )*)*)' &#* ($ ()*%! ( "%!)*)&% )*%$ &)('* ($ ()*%! ( "%!)*)&% )*%$*( $#%* #(!*") "()*'")*$()*)#) )(&*%!*(!*)(&*#' "% "*()$*%'*)($*'# #*$%!)$$*'#)'")&* ))*)*"()*(*&)(' #&%!*&)('%#!$"% $$++(!) )!())++*#% '#*&$$&' ( )+(!(+(!+)+%' ) +'#*&"%&"*" %$%'++(! ( (++**# '#*&"'&*%*$ +! )+)+%%" ) +'#*&*"'&#"$ Wind Machine Service For your nearest representative: www.orchard-rite.com Cascade Plumac is a chance seedling discovered in New Zealand. It is sold under the Koru brand and will be produced in the United States and Europe, as well as New Zealand. This is probably the most exciting cultivar since Honeycrisp. —Bruce Turner PHOTO COURTESY OF SEAN GILBERTT