Total Landscape Care Digital Magazine
Issue link: https://read.dmtmag.com/i/391858
Total Landscape Care is a proud supporter of... totallandscapecare.com /TotalLandscapeCare @TLCmagazine Editorial Editor-At-Large: Lauren Heartsill Dowdle Editorial Director: Marcia Gruver Doyle Online Managing Editor: Patty Vaughan editorial@totallandscapecare.com Design & Production Art Director: Richard Street Graphic Designer: Timothy Smith Advertising Production Manager: Linda Hapner production@totallandscapecare.com Construction Media Senior VP, Market Development, Construction Media: Dan Tidwell VP of Sales, Construction Media: Joe Donald sales@randallreillyconstruction.com Corporate Chairman/CEO: Mike Reilly President: Brent Reilly Chief Process Offi cer: Shane Elmore Chief Administration Offi cer: David Wright Senior Vice President, Sales: Scott Miller Senior Vice President, Editorial and Research: Linda Longton Vice President of Events: Stacy McCants Vice President, Audience Development: Prescott Shibles Vice President, Digital Services: Nick Reid Director of Marketing: Julie Arsenault 3200 Rice Mine Rd NE Tuscaloosa, AL 35406 800-633-5953 randallreilly.com For subscription information/inquiries, please email: totalland- scapecare@halldata.com. Total Landscape Care (ISSN # 1932-8303) is published monthly by Randall-Reilly Publishing Co. LLC, 3200 Rice Mine Road NE, Tuscaloosa, AL 35406. Single copy price: US $6, Canada/Mexico $9, Foreign $12. For subscriptions, call (800) 517-4979 in the U.S. or (847) 763-9610 outside the U.S. U.S. Periodicals Postage Paid at Tuscaloosa, AL and at additional mailing of- fices. POSTMASTER: POSTMASTER: Send all UAA to CFS. (See DMM 507.1.5.2); NON-POSTAL AND MILITARY FACILITIES: send address corrections to Total Landscape Care, PO Box 2196, Skokie, IL 60076-9852. All contributions in the form of unsolicited letters, manuscripts, stories, materials, photographs or art are welcome, addressed to the editor. These submissions cannot be returned except where the sender provides a postage-paid, addressed, stamped envelope. Randall- Reilly Publishing Company, LLC cannot assume responsibility for unintentional loss or damage to submitted materials. All advertisements for Total Landscape Care magazine are accepted and published by Randall-Reilly Publishing Company, LLC on the representation that the advertiser and/or advertising agency are authorized to publish the entire contents and subject matter thereof. The advertiser and/ or advertising agency will defend, indemnify and hold Randall-Reilly Publishing Company, LLC harmless from and against any loss, expenses or other liability resulting from any claims or suits for libel violations of right of privacy or publicity, plagiarisms, copyright or trademark infringement and any other claims or suits that may arise out of publication of such advertisement. Copyright ©2014 Randall- Reilly Publishing Company, LLC All rights reserved. Reproduction in whole or in part without written permission is prohibited. Total Landscape Care is a trademark of Randall-Reilly Publishing Company, LLC Randall-Reilly Publishing Company, LLC neither endorses nor makes any representation or guarantee regarding the quality of goods and services advertised herein. For change of address and other subscription inquiries, please contact: totallandscapecare@halldata.com Exercise, eat your veggies, quit your bad habits and you'll be healthy. Easy enough, right? We all know what it takes to stay in shape – there's no secret to the process. But knowing and doing are two totally dif- ferent things. Turns out, that's true for how landscapers view marketing, as well. According to a survey TLC sent in June, 88.6 percent of landscapers say marketing their business is important (438 respondents). However, 62.6 percent don't have a marketing budget. So, where's the disconnect? Too many landscapers depend on word of mouth referrals. Don't get me wrong – this is a great way to get good business. But it's not really a proactive approach. "Relying only on word of mouth, aka doing nothing, is equiv- alent to getting out and walking," says Andrew Pototschnik, founder of Lawn Care Marketing Expert. Instead, focus your efforts on a combination of marketing strategies, whether it's SEO, direct mail, social media pages, email marketing or putting signs in cli- ents' yards. Take steps to grow your busi- ness, and fi gure out which meth- ods work the best. Read about how you can implement marketing into your business, dos and don'ts, what to do when you're just starting out and mailer tips on page 28. Lauren Heartsill Dowdle Editor-At-Large breaking ground What's the Disconnect? Landscapers know marketing is important, but many choose to ignore it. 67.8% of landscapers rate their marketing knowledge as average O C T O B E R 2 014 To t a l L a n d s c a p e C a r e . c o m 5