Cheers

Cheers October 2011

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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PRODUCTS BRUGAL 1888 is the latest product available from Brugal Rum. Th e double-aged rum is aged fi rst in medium-roast American White Oak Casks, then in Sherry Oak Casks. Th e rum is aged fi ve to 14 years and is a dark amber color with hints of chocolate, roasted coff ee beans and cinnamon, according to the company. 1888 has a suggested retail price of $49.99. DOMINO is the rebranding of Delicato, a product available from DFV Wines. Th e traditional packaging was abandoned for a more modern style, according to the company. Th e new bottle refl ects a more retro- contemporary style designed to appeal to Millennials and Baby Boomers, according to the company. Th e suggested retail price for Domino is $6.99 for a 750-ml. bottle and $11.99 for a 1.5-liter bottle. DON JULIO 70 is the latest off ering from Tequila Don Julio. It's the world's fi rst clear Añejo (Añejo Claro), according to the company. Th e agave for Don Julio 70 is twice distilled and aged in American white oak barrels for 18 months before fi ltration. Th e new tequila is available for a suggested retail price of $70 for a 750-ml. bottle. CARAMEL APPLE is the newest fl avor for Hiram Walker. Th e new liqueur combines the fl avors caramel with red apple just in time for fall and the holiday season, according to the company. Hiram Walker will be partnering with Absolut to craft Martinis, Cosmos and other cocktails using the new fl avor. Caramel Apple is available for a suggested retail price of $9.99 for a 750-ml. bottle. www.cheersonline.com CLONTARF 1014 is the newest premium product available from Castle Brands. Th e Irish whiskey's name celebrates the millennial celebration of the battle of Clontarf in the year 1014 near Dublin. Th e label features a depiction of the table, and the whiskey has an aroma of toasted oak with hints of toff ee and maltiness, according to the company. Th e suggested retail price is $20.99 for a 750-ml. bottle. VOLI LIGHT VODKA is now available from Voli Spirits. Th e low- calorie vodkas, which contain less than 81 calories per serving, are available in lyte (original), lemon, espresso vanilla, raspberry cocoa and orange vanilla fl avors. Voli is made from French wheat, according to the company, and has a suggested retail price of $19.99 for a 750-ml. bottle. OCTOBER 2011 | 47

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