CONTENTS:
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S.
Pat. & T.M. Off.) is published monthly by Specialty Information Media at 75 Pike
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4 FEBRUARY 2015 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
FEBRUARY 2015 | Volume 58 | Number 2
12 Profit Center Series (Part I): Sales
Every OPE servicing dealer has three profit centers: sales,
parts and service. In the first of this three-part series, Jeff
Sheets, founder and owner of OPE Consulting Services,
focuses on sales.
14 2015 Industry Forecasts (Part II)
In the last of a two-part series, some of the OPE industry's
most well-respected leaders share their thoughts about the
state of the industry.
22 Pre-season Website Review: Is your
website ready for the selling season?
Before spring arrives and your customers come out of
hibernation looking to purchase new equipment for 2015,
Colleen Malloy, ARI's director of marketing, helps you
make sure your website is ready to handle the spike in
online and in-store traffic.
6 Upfront
8 Anonymous Distributor
9 Industry News
32 Marketplace
33 Key Distributors
34 Calendar of Events
34 Advertisers' Index
24 Equipment Focus:
String Trimmers & Edgers
29 Product News
FEATURES
DEPARTMENTS
PRODUCTS
22
Cover provided by Oregon Outdoor Power Tools | Blount, Inc.
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