Issue link: https://read.dmtmag.com/i/454549
O One would have to be awfully shortsighted to fail to see that our show could present an enormous marketing opportunity. And one would have to look far and wide to find another event with the pizzazz, panache, and prestige of such a show. That's because it doesn't exist. But this one does. You already know it. It's called The Tunica Manufactured Housing Show. This show possesses every one of the at- tributes listed above. Surprised? You shouldn't be. You may have noticed that over its 17 plus-year history, The Tunica Show has evolved into an event that annually features over 80 exciting new homes. It has been shown statistically that regional shows draw primarily from a 200-mile radius of the event. Even national shows draw the ma- jority of their attendance from a 400-mile ra- dius. So there can be no question that the retailers, builder/developers, community owners/operators who attend The Tunica Show represent a specific customer base. Peo- ple want to use their time more productively – their priorities have changed. They have nei- ther the funds nor the inclination to spend days and days traveling. They want to attend some- thing close by that will enable them to get back to work and back to their families as quickly as possible. They are unlikely to attend another show, in another part of the country, because they feel it would be superfluous and inconvenient. It is an ex- citing marketplace, and there's no place in it for naysayers, but for those who can "seize the day". The Tunica Show has more homes than any other industry event! This explains why it drew 1155 retailers, builder/developers, community owners/operators, and installers representing 447 different companies this past year. Our at- tendees came from an expansive region which stretches from Illinois to Texas, back East and beyond. This is a time for preparation, accepting new challenges, changing direction if necessary, but mostly a time for being there. Manufacturers and suppliers will be at the show because they want to maintain customer relationships. They know that even when someone doesn't pur- chase or order right now, they will in the near future. So this is not a time for cutting ties, but for strengthening them. You'll find thousands of your colleagues doing the same thing, so come to the show and see how the collective spirit prevails. It will give you a boost! One of the ways we want to offer added value 2015 Tunica Sho A Phoen • Is widely considered the "premiere" show of the year… • Is a unique show that totally sets it apart from all others… • Is so distinctive that retailers will never see the same product at other shows… • Is such an inclusive show for the south east region that it has appeal for virtually everyone who attends… • Encompasses all levels of affordabil- ity, from HUD homes to spectacular system-built housing… Photo Courtesy of Resorts Casino & Hotel