3 TIPS FOR
EVENT SUCCESS
Written by Christy Duke
Tournament Sales Manager
Bolingbrook Golf Club
Contributions by Eric Aldrich
Head Golf Professional
A guru, as defined by Merriam
Webster, is a teacher or guide that
you trust. Well, consider me your golf
event guru.
Planning an event can be a strenuous
undertaking, even for the seasoned
event planner; therefore, it is impera-
tive you have someone like me on
your side when planning and execut-
ing your golf event. Here are 3 simple
tips to make your 2015 event a
successful one.
SPONSORSHIP
Sponsorship plays 3 major roles in
your event:
1) Sponsorship can foster the
strength of your organization's brand
when associated with high-profile
sponsors.
2) Sponsorship money can help
underwrite specific portions of your
event, even player entry fees.
3) Sponsorship can provide prizes
and/or auction items to help raise
additional funds.
A good rule of thumb is to try to
break even on the event with entry
fees and make your money through
sponsorship contributions; but
tracking down sponsors can be a
daunting task. My best advice is to
bolster value in your sponsorship
packages and in some cases; added
value does not have to include
foursomes. There is an endless
number of exposure opportunities for
sponsors---just ask me for the list!
Increase a sponsor's brand aware-
ness and they will be more likely to
support your event.
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