National Petroleum News (NPN) has been the independent voice of the petroleum industry since 1909 as the opposition to Rockefeller’s Standard Oil. So, motor fuels marketing and retail is not just a sideline for us, it’s our core competency.
Issue link: https://read.dmtmag.com/i/47064
TOP OF THE NEWS that companies use their personal data "so they can better serve me." Breaking down the somewhat and strongly agree responders, only 9 percent said they strongly agree that companies use their information to serve them better. Hardly more encouraging, 54 per- cent said they expect improved cus- tomer service in exchange for their data, and 55 percent said they expect access to exclusive events or offers. Toronto-based LoyaltyOne, a global provider of loyalty strategies, customer analytics and relationship marketing services, completed online surveys in July 2011 with 1,000 American and 1,000 Canadian respondents. The research was designed to test consumer attitudes about personal data collec- tion and use by marketers. Findings released today reveal that marketers need to solve an important perception problem about the benefits accruing to the consumer for exchang- ing personal information. Underscoring the perception prob- • • • • • • • lem—consumers tallied below 50 percent in acknowledging several of the basic benefits on the customer side of the per- sonal information exchange equation: Tailored offers based on what I buy (49 percent) Advanced information on new products and services (41 percent) Communications based on my pref- erences (41 percent) Easier buying process (39 percent) Preferential treatment (36 percent) Product assortment improvements based on what they know I buy (36 percent). Product discounts, a benefit not necessarily associated with the devel- opment of a long-term relationship between customer and company, scored highest (71 percent) as the offer that consumers expect to receive in exchange for their information. INDUSTRY ANNOUNCEMENTS n Paragon Solutions' new design members Paragon Solutions, Inc. (Fort Worth, 8 OCTOBER 2011 Texas), a national convenience-based retail design and consulting firm, has announced the addition of Jason McDonald and Emmie Bennett to its multi-disciplined team. Jason McDonald serves as a lead technical designer and project man- ager on various retail design projects. Emmie Bennett is as a lead graph- ics designer, creative design specialist, and project manager. n Superior Industries, LLC acquires tank manufacturer Trans-Tech Industries Morris, Minn.-based, in the process of installing Applause TV at the highly visible Denver International Airport location. Applause TV allows retailers to Superior Industries, LLC has announced the acquisition of Trans-Tech Industries. Trans-Tech is a leading manufacturer of aluminum truck tanks located in Brewer, Maine. Founded by Ken Peters and Bob Neal in 1985, the company manufac- tures tank models used in refined fuel transport, aircraft refueling, water trans- port and wood pellet delivery. Ken Peters, who will continue as president of the company, advanced the Trans-Tech rectangular tank design with research and FEA analysis from the University of Maine. Featuring a press brake formed tank, the design offers an innovative low center of gravity proven to greatly reduce the chance of rollovers by decreasing product sloshing inside the tank. The safe tank design is also a result of precise fit-up and quality weld- ing techniques giving customer's long lasting value and performance. This acquisition makes Trans-Tech a sister company to Morris, Minn.- based Westmor Industries, a premier up-fitter of tank trucks and the dis- tributor representing Trans-Tech tanks in the upper Midwest. n PC&F adopts Gilbarco® Applause™ TV as their forecourt media solution Pacific Convenience & Fuels, LLC will install Gilbarco (Greensboro, N. C.) Applause TV with Outcast as the stan- dard digital forecourt marketing solution for its new locations. The company already has systems installed at some California and Colorado locations and is entertain and inform their custom- ers, while providing them with rea- sons to come inside the store for higher margin purchases. The system delivers third party national adver- tising, retailer advertising, news and entertainment content on the large color screens embedded within the gas pump, along with consumer inter- action and on-demand coupons at the fuel dispenser. Fully-managed programming includes content from CBS, ABC, Comedy Central, Warner Bros. Pictures and over 20 other pre- mier content providers, as well as community-oriented content, includ- ing Amber Alerts. PC&F operates gas stations and con- venience stores in California, Colorado, Nevada, Oregon, Texas and Washington. The company is the largest Circle K fran- chisee with over 200 branded stores. n ConocoPhillips Lubricants wins national award for second year ConocoPhillips Company (Houston), the fourth largest U.S. lubricants supplier, announced that its latest digital commer- cial, created to promote Kendall GT-1® Motor Oil with Liquid Titanium®, received a Silver ADDY® Award from the American Advertising Federation—the company's second ADDY win in two years. The video, titled "Sounds Like an Oil Change," was acknowledged by the ADDY committee for Sound Design during the national awards reception in San Diego, Calif., on June 4. ConocoPhillips Lubricants pro- duced "Sounds Like an Oil Change" to highlight the brand's offerings in a unique and memorable way and to complement the two preexisting digital videos, "Precision Burnout" and the nationally recognized, Silver ADDY Award-winning "Metal on Metal." Shot all in one take, the 90-second video features automotive technicians creating a melodic tune from make- shift instruments found within a lube shop while completing an oil change NPN Magazine n www.npnweb.com