Volume 123, No. 6
Cover photography by John Montana
features November/December 2011 12 32 Holiday
Merchandising A review of a selection of holiday- themed promotions and value- added packaging available to retailers this year.
38 Retailer Wine
12 A Guide To Selling Super-
premium Spirits Particularly around the holiday selling season, consumers are more likely to transition to higher- quality, higher-priced products. Here are some ideas covering nine major spirits categories to help retailers trade up customers to top-shelf spirits.
By Robert Plotkin 26 Where Everyone
Knows Your Name Liquorama Wine Cellars, in Hyde Park, NY, prides itself on treating customers like family.
By Cheryl Ursin
Center Pullout Green Evolution Nurtures a
Promising Niche A special supplement exploring the growing interest in organic and sustainable beverage alcohol products.
Selections The Beverage Dynamics National Retailer Wine Panel recommends a lineup of our panelists favorite wines for the holidays.
By Richard Brandes
43 Advertising & Promotion Awards Winners
Announcing the winners of the 27th Annual Beverage Dynamics Advertising & Promotion Awards Competition.
By Richard Brandes departments
Editor's Note . . . . . . . . . . . . . . . .4 Retail Education . . . . . . . . . . . . .6 FYI . . . . . . . . . . . . . . . . . . . . . . .8 On The Shelf . . . . . . . . . . . . . . .61 Advertisers' Index . . . . . . . . . . .62
(USPS-505-810) (ISSN-1523-0392) is
published six times per year (January/February, March/April, May/June, July/August, September/October, November/ December) by The Beverage Information Group, a division of M2MEDIA360, 17 High St. 2nd Fl., Norwalk, CT 06851 Periodicals postage paid at Norwalk, CT and additional mailing offices. Postmaster: Send address changes to P.O. Box 2123, Skokie, IL 60076-7823
,
Subscriptions: Single copies $8 U.S.; $12 Canada/Mexico/ Foreign Subscription rates: 1 year, $35 U.S.; $50 Canada/Mexico; $75 Foreign. Bulk and foreign air mail subscription rates on request. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write:
60076-7823 or call the
, P.O. Box 2123, Skokie, IL customer service
number 8 a.m. to 4:30 p.m. CST at (847) 763-9565. Customer Service fax (847) 763-9569. Customer Service email beveragedynamics@halldata.com. Customer Service website www.submag.com/sub/bg. © Copyright 2011 by The Beverage Information Group, a division of M2MEDIA360, 17 High St. 2nd Fl., Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Not responsible for return of unsolicited materials. The Beverage Information Group publishes
.
Beverage Dynamics • www.beveragedynamics.com • November/December 2011 • 3
43
Beverage Dynamics
Beverage Dynamics Beverage Dynamics Beverage Dynamics
StateW
Handbook, Wine Handbook, Beer Handbook, Handbook Advance, and Licensed Beverage Fact Book
ays, Wine & Spirits Industr
Beverage Dynamics, Cheers, y Marketing, Liquor
