www.BoatingIndustry.com
April 2015 | Boating Industry | 3
Volume 78 | Number 4
CONTENTS
Boating Industry
NEXT IS NOW
What America's changing
demographics mean for
boating, and strategies for
successfully selling to
new markets
16
EDITORIAL COLUMN
WASHINGTON UPDATE
Industry making progress on key issues, but still
work to be done. Plus, a preview of American
Boating Congress
MARKET TRENDS: OUTBOARDS
Manufacturers offer new technologies to sustain
consumer interest in the fast-growing segment
PRODUCT FOCUS:
PAINTS & COATINGS
Consumers, new technologies help the market
expand and deal with new challenges
At The Helm
6| REACHING NEW MARKETS
Launch
8| GE SURVEY: OPTIMISM REIGNS
IN MARINE INDUSTRY
9| INDUSTRY NEWS
Updates from ABYC, Dometic, MasterCraft and more
FEATURES
30
34
44
Boating
Industry
INTELLIGENCE
YOU
CAN
PROFIT
FROM
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with
NAUTIC
GLOBAL
GROUP'S
BRAD
GATES
Reaching
tomorrow's
buyers
TODAY
LARGEST
LIVING
GENERATION
74.9
MILLION
BOOMERS
PRIME
EARNING
YEARS
12%
OF
POPULATION
HIGHEST
HOUSEHOLD
INCOME
AVERAGE
28
YEARS
OLD
NEXT
IS
NOW
GOVERNMENT
ISSUES
UPDATE
MARKET
TRENDS:
OUTBOARDS
ALSO
IN
THIS
ISSUE:
34
30
16
DEPARTMENTS
