CONTENTS
Boating Industry
www.BoatingIndustry.com
4 | Boating Industry | April 2015
FOLLOW US ON:
9| HOT SPOTS
Florida deck boats see signifi cant growth
10| SAME-STORE
SALES REPORT
February sales up slightly
10| SEARCH SCORECARD
Boat searchers by region
12| KEY PERFORMANCE
INDICATORS
Benchmark your performance
against fi ve key indicators
Q&A
14| NAUTIC GLOBAL GROUP CEO
BRAD GATES
Research
28| GOVERNMENT ISSUES MAJOR
CONCERN FOR INDUSTRY
Regulations hurting ability to grow, survey says
Product Guide
46| DISTRIBUTOR GUIDE
A directory of distributors serving the
marine industry
Products & Services
48| NEW PRODUCTS FROM VOLVO PENTA,
YAMAHA, REGAL AND MORE
Top 100 Spotlight
50| BOAT SHOW SEASON SUCCESS
.com
ONLINE THIS MONTH
THIS ICON IDENTIFIES ARTICLES BASED ON
EXCLUSIVE MARKET DATA
WEBINAR: SELLING TO NEW MARKETS
Want to learn more about how to reach younger buyers and a
more diverse customers base? Sign up for our June 17 webinar at
BoatingIndustry.com/webinars.
2015 TOP 100 DIGITAL APPLICATION
This year's online Top 100 application is now available.
The easy online process allows you to work on the
application, save it and return to it as much as needed.
Applications are due June 22.
Go to BoatingIndustry.com/top-100/application for
more information or to apply.
UPTON: DON'T FORGET THE
PERSONAL TOUCH
In a recent blog post, associate editor Nicholas Upton
wrote about the importance of not forgetting the simple
tools of pen and paper:
"One of the most thoughtful ways to show you care
is the tried-and-true thank you note. A few minutes and
a good card or stationary can get you prime real estate on the mantle and keep
your customer engaged after a sale.
"There are a few best practices when sending out a thank you note or card to
make it even more special. After all, you don't want to send off a sheet of note-
book paper in a plain white envelope. …
"A card is a simple thanks, but it should be as personal as possible. A literal,
'Thanks for buying that boat,' just doesn't evoke many warm feelings. …
"Even the most atrocious handwriting (like mine) shows that you took the
time and effort to actually write out a note."
Read more at BoatingIndustry.com/blogs
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Plus.google.com/+BoatingIndustry
Facebook.com/BImag
YouTube.com/BoatingIndustry
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