etary brands. The cocktail renaissance, however, has been built on the back of liqueurs, making it more like- ly that consumers are purchasing liqueurs for drink- making purposes. Mixologists use the vibrant flavors found in liqueurs to bring cocktails to life. Drinks like the Margarita, Cosmopolitan and Kamikaze owe their winning ways to a liqueur. The best advice for a rookie home bartender is to stock up on liqueurs and start hav- ing some fun.
IRISH WHISKEY
400 brands of Irish whiskey. It was exported to every port of call in Europe, the British Empire and America, exceeding the worldwide sales of all other types of whiskey combined. Irish whiskey was the world's spirit of choice.
W
The 20th century, however, was not kind to the native spirit of Ireland. Domestic hard times and an industry unwilling to keep pace with technology cost Irish whiskey its position of pre- eminence. Today there are roughly two dozen brands of Irish whiskey. To connois- seurs this noble whiskey is still a trea- sure to be savored and shared with
The Jameson portfolio dominates the Irish whiskey category, with two of its higher expressions being Jameson Rarest Vintage Reserve and Jameson Limited Reserve.
hiskey distilling originated in Ireland in the sixth century. By the end of the 1800s there were over 160 active distilleries producing
only the best of friends. So step up, take a few chances and pepper your several with several new Irish whiskeys. There are two brands of Irish whiskeys that have superlatives attached to their names. John Jameson is the world's best selling label of Irish whiskey. Originally crafted in Dublin, the Jameson range
Redbreast 15 Year Old Pot Still Irish whiskey debuted in the U.S. in 2010.
of whiskeys is now made at the internationally renowned Midleton Distillery in County Cork. Bushmills is the oldest, continuously produced brand of Irish whiskey. Located in Country Antrim, the Old Bushmills distillery was granted a license by King James I in 1608, the same year that William Shakespeare wrote the Tempest. • Game Plan. Serious enthusiasts of Irish whiskey know the brand they're going to buy before they walk through your front door. Knowing this, Irish distillers are expanding vertically in order to keep their loyal constituency in the fold. This way, brand devoted clients can experiment with things like creative wood finishes or vintage delineated malts while remaining true to the brand their parents drank. For that matter, any whiskey aficionado looking to go home with something new and indisputably luxurious should be escorted to the nearest Irish single malt. Each is a memorable experience.
SW
Maximize your positive press from your feature in
Reprints Maximize the marketing power of your feature.
Eprint Give your feature a presence on the World Wide Web.
Fame Frame TM
Transform your feature into an impressive work of art with a customized wall plaque.
For custom reprints of
articles in this magazine contact: Cheryl Naughton, M2MEDIA360, (678) 292-6054 or cnaughton@m2media360.com
Contact Cheryl Naughton at 678-292-6054
cnaughton@m2media360.com
StateWays www.stateways.com November/December 2011
37
