Stateways

Stateways Nov-Dec 2011

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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Evan Williams Kentucky Straight Bourbon Whiskey has this festive holiday case card with the tagling,"Worth Sharing for the Holidays." This Maker's Mark gift pack includes a bottle of bourbon and two dipped glasses, mimicking the wax drips capping the bottle. DonQ Rums are offering a number of co- packs for this holiday season.The pairings include DonQ Cristal and Coke, DonQ Limon and cranberry juice, and DonQ Pina Colada. To help celebrate the holidays, Jose Cuervo is offering consumers this Margarita co-pack, with a 750 ml bottle of the company's tequila with a bottle of Jose Cuervo Margarita Mix. Chivas Regal has five distinctive value-added packages for the holidays, including a Chivas 12 Year Old 750 ml Gift Tin; a Chivas 12 Year Old 750 ml bottle with two rocks glasses; Chivas 12 Year Old 1.75 liter packaged with a cradle for easier pouring and elegant display; and Chivas 18 Year Old 750 in a rich Chivas Leatherette Canister. Bombay Sapphire is offering this festive gift set featuring a bottle of the superpremium gin along with a Martini glass. Woodford Reserve Distiller's Select is featuring this handsome gift box that comes with a 750 of the upscale bourbon along with a bar tool; it displays cocktail recipes on the back. StateWays s www.stateways.com s November/December 2011 Coruba Rum has a different take on its in- store merchandising around the holidays, with this beach-themed display referring to the brand's West Indian heritage. 41

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