Issue link: https://read.dmtmag.com/i/491368
32 STiR tea & coffee industry international The internal consumer market awoke in the last 10 years. "It is important to understand that Brazil is not made up of huge coffee farms owned by large coffee corporations," explains Edgard Bressani, c.e.o. of O'Coffee Brazilian Estates and Octavio Café. "Most producers are small. There are more than 300,000 located all over the country. So, in order to survive, these small producers are investing in special coffees." International demand is stimulating the specialty coffee market. "What I can see with my international clients is a growing need to know more about the product," ex- plains Luiz Fernando Tinoco, a trader at SergerAgro CoffeeOrigin. "Traceability and quality consistency in the cup are the key points for these consumers. This demand opens possibilities for companies to become international operations that export, im- port and distribute." . In a country as big as Brazil and with a coffee culture present for so many years, there is space for everyone who wants to invest in this market. Inside or outside the farms there are lots of opportunities. For those who focus on the fields, advances in technologies and equipment present opportunities. "The internal market needs better post-harvest facilities and improved operations and harvesting treatment with a goal to reduce costs. The economic sustainability of this business is constantly challenged," said Nogueira. Time-saving innovations make it a leader in efficient coffee processing. Brazil continues to develop its coffee infrastructure, most transport is by truck. Photo courtesy Da Terra Brasil Photo courtesy BSCA Photo courtesy Da Terra Brazild Coffee Cultivars Mundo Novo – is a natural hybrid between the Red Bourbon and a plant from Sumatra. It was discovered in 1943 in Brazil near the city of Mundo Novo, now known as Urupês. The plant is very tall, presents a later maturation and is susceptible to Coffee Rust. Yellow Bourbon – is another natural hybrid (between the Red Bourbon and the Yellow from Botucatu City). Discovered in 1930 it presents very sweet cherries and is considered one of the best hybrids for specialty coffee. Many producers abandoned this cultivar because of its sensitivity to diseases and pests. It matures early and presents citrus flavors. Red Bourbon – this hybrid arrived in Brazil in the 1950's from Reunion, a French island in the Indian Ocean. Caturra – is the result of lots of genetic mutation made in 1935. It is an important base for other hybrids. Maragogipe –was discovered in Bahia in 1970 and its natural mutation produces bigger beans. Catuaí – a mix between Mundo Novo e Caturra, it first appeared in 1949. The plants are not tall and maturation is unusually late. Icatu Amarelo and Icatu Vermelho the Agronomic Institute of Campinas (IAC) created this cross between Robusta and an Arabica plant after which it was genetic mixed with Mundo Novo and Catuaí. Source: Patrícia Nasser