Issue link: https://read.dmtmag.com/i/491368
24 STiR tea & coffee industry international Mondelez Names New Chief Mondelez International continues making strategic changes naming Mark Clouse as chief growth officer, a new position created as part of a corporate re-alignment announced at the same time. Mary Beth West, chief marketing officer, is leaving the company as Clouse steps into his new role. The company will move to a region category-led operating model worldwide starting Jan. 1, 2015. After determining the approach worked well in Europe and North America, Mondelez intends to expand its use to Latin America, Asia Pacific and EEMEA (Eastern Europe, Middle East and Africa) to drive growth, streamline decision-making and acceler- ate speed to market. Chairman & c.e.o. Irene Rosenfeld said, "The creation of the chief growth officer role ensures that growth remains at the forefront of our company strategy. Mark is the ideal leader for this new position, with proven success across global categories as well as in regional and country operating roles in both emerging and developed markets." Learn more at: www.mondelezinternational.com/ newsroom Jarden Woos College Students Jarden Corporation, a consumer products company with a portfolio of more than 120 brands, is expanding as a supplier of dorm-sized appliances. The "Eat. Drink. Breathe. Study." campaign highlights several products from Jarden's deep portfolio, including the Mr. Coffee Coffeemaker + Hot Shot Station. "We are progressing on the year with another quarter of solid performance. In the quarter, we posted positive organic growth in all segments and continued expansion in gross margins, giving us good momentum as we enter the important back half of the year," said Martin E. Franklin, executive chairman. The multi-tasking coffeemaker and hot water station features two separate water reservoirs for brewing a pot of fresh coffee while dispensing hot water for other beverages, like hot chocolate and tea, or instant foods like mac and cheese and oatmeal. The company acquired the Mr. Coffee brand of products in 2005, when Jarden bought American Household, Inc. The coffeemaker brand has survived many changes in ownership after debuting in 1972 in Cleveland, OH. Learn more: www.jarden.com Prices on the Rise Commodity coffee prices are on an upward trend. Hedging against price risk has meant Starbucks fared better in earnings than some other big brands facing the same cost pressures according to a number of analysts. Stronger sales in the Americas based largely on improved sales of breakfast foods also helped the balance sheet. Announcing more price increases on coffee beverages and packaged coffee has not drawn the criticisms such moves earlier did from those in the financial sector. Of course, company spokesper- sons are downplaying the number of consumers who will soon feel a bigger pinch in their pocketbooks. Investors continue to respond well to the company's move to expand its network and keep pushing forward into new markets despite passing more costs to consumers. The specialty coffee giant now operates almost 21,000 stores in more than 60 countries. Learn more: www.starbucks.com Ranked for Fair Trade Practices The Fair World Project, an independent campaign of the Organic Consumers Association, produced a digital version of their consumer-oriented analysis of the fair trade practices of several North American coffee brands. The site reveals the group's analysis using stars to communicate broader conclusions then displays further details in question and answer format using "emoticon" images to convey how a given company rated in several standard areas. STiR asked Kerstin Lindgren, campaign director at Fair World Project, how brands were selected. She explained, "First, I looked at sociologist Daniel Jaffee's work where he had tracked biggest importers of fair trade coffee and tried to include most of those." (Jaffee wrote the award-winning book "Brewing Justice" in 2007.) The list also includes direct trade companies and smaller firms known to Fair World Project to be active in the fair trade movement. According to Lindgren, the list was reviewed by "…a few academics and traders in the coffee world." The coffee analysis will not be repeated for a year, though Lindgren said, "We will make corrections to factual information as they are pointed out to us and if that affects our ratings, we will fix immediately." Learn more at http://fairworldproject.org/overview/ brand-analysis/coffee/ Support for Grounds for Health Volcafe recently announced its continued support of Grounds for Health, an international nonprofit organization dedicated to establishing sustainable cervical cancer prevention programs in coffee growing countries where the disease remains the top cause of cancer death for women. "We continue to be greatly impressed with the accomplishments of Grounds for Health," stated Volcafe general manager, Heinz Zipsin. "As an industry supporter, we join many of our customers in this effort and are proud to continue our donations to this worthwhile cause." Mark Clouse, chief growth officer Coffee Report Jenny Neill