Issue link: https://read.dmtmag.com/i/491371
STiR tea & coffee industry international 23 COTECA Hamburg featured a diverse range of local and international exhibitors. For quite a handful of them it was either their very first interna- tional exhibition, or at least their first appearance on European or German soil. Their sensational offerings were vivid testimony to the global trend among increasingly sophisticated consumers who are turning their backs on run-off-the-mill coffee blends and instead focusing on the subtle tastes and aromas of single-estate and specialty coffees. India may still be better known for its fine teas, but the Coffee Board of India (CBI) was already established in 1942, and during the past decades it has succeeded in transforming the country into a globally important coffee exporter. In 2011/2012 India shipped 333,181 tons of coffee worth $1 billion, its highest volume ever (all dollars in this report are US). "Our largest export markets in 2013 and 2014 were Italy, Germany, Belgium, and the Russian Federation," said director of finance and promo- tions, Aarti D. Gupta. "But we are also trying to explore new markets like South Korea, Australia, and Japan." At CBI's COTECA booth, STiR was able to experience how good Indian coffees really have become by attending a tasting that showcased the winners of this year's Flavor of India Fine Cup Awards. Among these were truly impressive cups - primarily from the south- western state of Karnataka - such as the remarkable robusta from Harley 'B' Estate, a mind-blowing arabica specialty coffee by Badnekhan Estate (Devon Plantations & Industries Ltd.); the wonderful arabica produced by Badra Jagalikal Estates; and the subtle robusta specialty coffee of Devaraca- doo Estate (Tata Coffee Ltd.). "Based on feedback from exporters who participated in COTECA together with Board delegates, the trade show was a very fruitful event for the Indian coffee industry", according to CBI's chairman Jawaid Akhtar. Indonesia was represented with a large integrated booth exhibiting the country's teas as well as coffees. Tati Büsing-Kock moved to Germany in 1996, where in 2012 she started her coffee import and distribution company IndoTatis UG. Today she distributes arabica and robusta crops grown by smallholders in the Indonesian regions of Aceh Gayo, Linthong, Sidikalang, Sinabung, Bali, Java, and Papua to customers in Germany and the European Union. "I recognized a very strong interest in organic coffee particularly in Germany, where demand is growing rapidly," she said. Büsing-Kock also On the Floor at COTECA Exotic coffee producers shine at successful show By Thomas Schmid NEWS Falk Ziegler, Europe representative of Mambo Coffee (Tanzania) coffee at his COTECA stand Left to right, Dr. Vidhu Nair, council-general of India; Bernd Aufderheide, c.e.o. Hamburg Messe & Congress GmbH; Aarti D. Gupta, director of finance and promotions, Coffee Board of India Bruno V. Bruchhof behind his Café Gripinas specialty coffee stand (Puerto Rico) Sandra and Carlos Roberto Guillén, owners of Finca La Dalia plantation (El Salvador)